{"id":13618,"date":"2026-10-13T08:23:53","date_gmt":"2026-10-13T12:23:53","guid":{"rendered":"https:\/\/therisk.global\/nexus-campaigns\/?page_id=13618"},"modified":"2026-10-13T15:59:12","modified_gmt":"2026-10-13T19:59:12","slug":"campaign-evidence","status":"publish","type":"page","link":"https:\/\/therisk.global\/nexus-campaigns\/topics\/campaign-evidence\/","title":{"rendered":"Campaign evidence"},"content":{"rendered":"\n<!-- Nexus network page \u00b7 https:\/\/therisk.global\/nexus-campaigns\/topics\/campaign-evidence\/ \u00b7 source authored \u00b7 generated by integrations\/wordpress\/network\/build.mjs, never edit this file --><script type=\"text\/x-nexus\" class=\"_iub_cs_skip\" id=\"nxe-fig-engine\" 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auto;padding:0 16px;font-family:ui-sans-serif,system-ui,-apple-system,\"Segoe UI\",sans-serif;line-height:1.55;overflow-wrap:break-word}#nxe-nkfey4zz.nxe :where(*,*::before,*::after){box-sizing:inherit}#nxe-nkfey4zz.nxe :where(section,header,footer,nav,aside){display:block;margin:0 0 32px}#nxe-nkfey4zz.nxe :where(h1,h2,h3,h4){line-height:1.2;margin:24px 0 12px;font-weight:600}#nxe-nkfey4zz.nxe :where(p,ul,ol,dl,table,figure,details){margin:0 0 16px}#nxe-nkfey4zz.nxe :where(ul,ol){padding-left:20px}#nxe-nkfey4zz.nxe a{color:inherit;text-decoration:underline;text-underline-offset:2px}#nxe-nkfey4zz.nxe table{border-collapse:collapse;width:100%;display:block;overflow-x:auto}#nxe-nkfey4zz.nxe :where(th,td){padding:6px 8px;text-align:left;vertical-align:top;border-bottom:1px solid;border-color:inherit}#nxe-nkfey4zz.nxe svg{display:none}#nxe-nkfey4zz.nxe svg.nx-i{display:inline-block;width:18px;height:18px;vertical-align:-3px}#nxe-nkfey4zz.nxe :where([role=\"tablist\"],[role=\"toolbar\"],[hidden],button,.nx-theme-toggle,.nx-live-slot){display:none}#nxe-nkfey4zz.nxe img{max-width:100%;height:auto}<\/style><svg class=\"nx-defs\" aria-hidden=\"true\" focusable=\"false\" width=\"0\" height=\"0\"><defs><linearGradient id=\"nx-gi\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\"><stop offset=\"0\" class=\"nx-gi-a\"\/><stop offset=\"0.55\" class=\"nx-gi-b\"\/><stop offset=\"1\" class=\"nx-gi-c\"\/><\/linearGradient><linearGradient id=\"nx-giu\" gradientUnits=\"userSpaceOnUse\" x1=\"0\" y1=\"0\" x2=\"800\" y2=\"0\"><stop offset=\"0\" class=\"nx-gi-a\"\/><stop offset=\"0.55\" class=\"nx-gi-b\"\/><stop offset=\"1\" class=\"nx-gi-c\"\/><\/linearGradient><linearGradient id=\"nx-gp\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\"><stop offset=\"0\" class=\"nx-gp-a\"\/><stop offset=\"1\" class=\"nx-gp-b\"\/><\/linearGradient><\/defs><\/svg><section class=\"nx-hero\" data-layout=\"dossier\" aria-labelledby=\"nx-title-1\"><div class=\"nx-container\"><div class=\"nx-theme-toggle\" role=\"group\" aria-label=\"Appearance of this page\" hidden><button type=\"button\" data-mode=\"light\" aria-pressed=\"false\">Light<\/button><button type=\"button\" data-mode=\"dark\" aria-pressed=\"false\">Dark<\/button><button type=\"button\" data-mode=\"auto\" aria-pressed=\"true\">Auto<\/button><\/div><div class=\"nx-folio\" aria-label=\"Document reference\"><strong>G07 \u00b7 TOPIC \u00b7 campaign-evidence<\/strong>GCRI dossier \u00b7 service level R0<\/div><div class=\"nx-hero-grid\"><div class=\"nx-hero-text\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">GCRI<\/span><span class=\"nx-eyebrow\" aria-hidden=\"true\">\u00b7<\/span><span class=\"nx-eyebrow\">Nexus Campaigns<\/span><span class=\"nx-eyebrow\" aria-hidden=\"true\">\u00b7<\/span><span class=\"nx-eyebrow\">Established<\/span><\/div><div class=\"nx-accent-row\"><span class=\"nx-accent-rule\" aria-hidden=\"true\"><\/span><span>Topic dossier \u00b7 Nexus Campaigns<\/span><\/div><h1 id=\"nx-title-1\" class=\"nx-hero-title\">Campaign evidence<\/h1><p class=\"nx-tagline\">A campaign produces activity that is easy to count, such as impressions, shares and attendance, and outcomes that are hard to establish, such as understanding, trust or safer practice. Campaign evidence is the discipline of measuring each level honestly and claiming no more than the design supports. This page sets out how reach, learning and outcomes are measured, why attribution is difficult, how metrics distort practice, and which evidence funders, agencies and evaluators can rely on.<\/p><div class=\"nx-actions\"><a class=\"nx-btn\" data-variant=\"primary\" href=\"https:\/\/therisk.global\/nexus-campaigns\/contact\/\">Make an enquiry <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a class=\"nx-btn\" data-variant=\"secondary\" href=\"https:\/\/therisk.global\/nexus-campaigns\/topics\/\">Back to Topics<\/a><\/div><\/div><div class=\"nx-hero-panel\"><div class=\"nx-register\"><div class=\"nx-register-head\"><span class=\"nx-eyebrow\"><strong>Dossier<\/strong><\/span><span class=\"nx-eyebrow\">G07 \u00b7 topic<\/span><\/div><ol class=\"nx-register-rows\"><li><a href=\"#nx-sec-brief-answer\"><span class=\"nx-register-n\">01<\/span><span class=\"nx-register-k\">In brief<\/span><span class=\"nx-register-v\">Definition and scope<\/span><\/a><\/li><li><a href=\"#nx-sec-question\"><span class=\"nx-register-n\">02<\/span><span class=\"nx-register-k\">The question<\/span><span class=\"nx-register-v\">4 mechanisms<\/span><\/a><\/li><li><a href=\"#nx-sec-terms\"><span class=\"nx-register-n\">03<\/span><span class=\"nx-register-k\">Key terms<\/span><span class=\"nx-register-v\"><span class=\"nx-register-num\">3<\/span><\/span><\/a><\/li><li><a href=\"#nx-sec-field\"><span class=\"nx-register-n\">04<\/span><span class=\"nx-register-k\">Field<\/span><span class=\"nx-register-v\">H3 field plate<\/span><\/a><\/li><li><a href=\"#nx-sec-indicators\"><span class=\"nx-register-n\">05<\/span><span class=\"nx-register-k\">Indicators<\/span><span class=\"nx-register-v\"><span class=\"nx-register-num\">8<\/span><\/span><\/a><\/li><li><a href=\"#nx-sec-pipeline\"><span class=\"nx-register-n\">06<\/span><span class=\"nx-register-k\">Pipeline<\/span><span class=\"nx-register-v\">Run graph<\/span><\/a><\/li><li><a href=\"#nx-sec-sources\"><span class=\"nx-register-n\">07<\/span><span class=\"nx-register-k\">Sources<\/span><span class=\"nx-register-v\"><span class=\"nx-register-num\">7<\/span><\/span><\/a><\/li><li><a href=\"#nx-sec-decisions\"><span class=\"nx-register-n\">08<\/span><span class=\"nx-register-k\">Decision holders<\/span><span class=\"nx-register-v\"><span class=\"nx-register-num\">4<\/span><\/span><\/a><\/li><li><a href=\"#nx-sec-methods\"><span class=\"nx-register-n\">09<\/span><span class=\"nx-register-k\">Methods<\/span><span class=\"nx-register-v\"><span class=\"nx-register-num\">2<\/span><\/span><\/a><\/li><\/ol><p class=\"nx-register-foot\">GCRI \u00b7 Established \u00b7 service level R0<\/p><\/div><\/div><\/div><\/div><\/section> <nav class=\"nx-index-strip\" data-nx-spy=\"true\" aria-label=\"On this page\"><div class=\"nx-container\"><a href=\"#nx-sec-brief-answer\"><span>01<\/span>The short answer<\/a><a href=\"#nx-sec-field\"><span>02<\/span>Digital demand and connectivity in\u2026<\/a><a href=\"#nx-s-4-sec\"><span>03<\/span>Campaign wave tracker, in outline<\/a><a href=\"#nx-sec-question\"><span>04<\/span>Campaign evidence: how the risk\u2026<\/a><a href=\"#nx-sec-terms\"><span>05<\/span>Terms used on this page<\/a><a href=\"#nx-sec-indicators\"><span>06<\/span>What is measured, and how well<\/a><a href=\"#nx-sec-pipeline\"><span>07<\/span>From sources to decisions<\/a><a href=\"#nx-sec-sources\"><span>08<\/span>Where the evidence comes from<\/a><\/div><\/nav> <section id=\"nx-sec-brief-answer\" class=\"nx-section\" data-hue=\"social\" aria-labelledby=\"nx-s-2\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">01<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">In brief<\/span><\/div><h2 id=\"nx-s-2\" class=\"nx-section-title\">The short answer.<\/h2><p class=\"nx-lede\">Campaign evaluation is the measurement of what a campaign reached, what people understood and what they did differently, claiming no more than the design supports. Reach and impressions are easy to count; understanding and safer practice are hard to establish, and attributing them to a campaign needs a comparison group.<\/p><\/div><\/div><\/section><section id=\"nx-sec-field\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" aria-labelledby=\"nx-s-3\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">02<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Geography<\/span><\/div><h2 id=\"nx-s-3\" class=\"nx-section-title\">Digital demand and connectivity in Indonesia.<\/h2><p class=\"nx-lede\">Urban demand centres and the hubs that anchor digital and data infrastructure, shown for Indonesia as an example geography for this subject.<\/p><\/div><div class=\"nx-section-body\"><div class=\"nx-canvas-wrap\"><div class=\"nx-map nx-cmap\" data-nx-map=\"ctx\" data-cmap=\"indonesia:digital\" data-ramp=\"purple\" data-basis=\"case\" data-focus=\"0 0 2000 1000|1646 420 1928 782|834 221 1040 487|715 364 914 535\"><figure class=\"nx-fk\" data-fk=\"map-indonesia-digital\" data-ramp=\"purple\" 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rCeXR8bKRbgQgI1sqL4Sehq5rXQO\/C68naHesHzY6VgB9M2wlBXfGrRIZCBsIKlX0mXmDjscWwUk4Nx4iogfhuztO9JmupAKNZHe8HxJkbMWwRO2EUgfuQvkUpa5kQ2qAvJy6ZMHND86Og71\/RlLRYY9wjLFVApsJ7TDY4NWgc5ZDEmgvVaZhgl4zHIGTksOvvhyraCMMMchE+izN0M2DXeA2VOVPKSmNNYWbKzDY2VlluIHwFr7qR5zovqQk4J472hbfpfnH+GtiW8\/++30nujlACScmYdtO1r1\/x29evJJj3NM2yX\/W77UMWsNu8Wbztu+OZl1s3Df3VqtlovMmQYgmLDvMN5SMq3zQUKNhDJRgexnENBQ7bzTC+ljQqxMgddJGYQ8JVtFzgAalNE2GNwJvEQ5yGlgq1chIiI2JN0SmGisBeJNNFOqWYXS5xtnAd7AQKDhg24BGQjT9h4kQMqlDBVEHWOMZosEMrOrDGZc1Am8tS+MEEUaNM9l+NORM2rOivjGaW49bB794wVMpQnFNryEGV0GGGZEBc0amVAQ2JeeYT4yjwncxJYxlDgOCGlT96IGpaVgiPQT1QlZVUVqJEsueFZYPBJktHA1VuqhEwRTIJQboCwUBPY0o2kdjHlNON0o6IDMWUaj1oSVlrRhTgm6gFk+gsQNSCMugNignD0C6UQan6pYB0ZKwG4Wi6MJaRuWzFeToSWRfD80q4DpFbjJIh2Hg\/hMZErgjYSPYwrTQP0fIgsxyWz3PqYNgg\/gSGE6I9lxELnMT0qsRjzhI5qF3wkPS\/7T68WVz1774uMuKgv3uz+FO77Id2tWtX5sd+2G++ekhk\/\/wR0NrP5VltnuSof\/697P2fnaCT4tFkwK1fKPwqBlNVxZI2DAwAaFgG7EqbHZNSP0G4TK36hiERrHkBMdjkyHvI5hN8N3jMBXyLwNudskRUB5RyNQYbo97JyfO0Bqh1ysJQpJZgr8iYrmxYCczl4L\/uKgezHFsm0ouq1YsuYX9WtCUM4x0V\/V1Z1+hsCmqgcWcwcBWx9txfogZLZRt6CYyjO5PTDc6rPyexqoi8NWxPblWELx\/EAd4SOQ0kHrIm0PxG2lNzGRGmHFxPKi0adZZGD\/MkapU5PjTRrmK0xWl0omComu62BhY4hlI9P7Gfsobg3Q29M0hcmA8VH8ctwd3KWHxtKI8izav7wQXTuBwQtpS7MLbhn4qQR3wN8UZnSppRFfx8xFtpwYqXdz8kBGERNGRMVeUoWbAUXnGNrUqdW5jZSqTX1SRrwa+FkwkBQqHpNdPi1Q5XiY54Y4HbSyguuAVYulIdzgRPRuwzkl1K2Diqn4CYIC7EgsCihlT09AGsK2rwJtbzmKhwj0XFX\/bb1vzYra6v2037Mmnh\/Alh4T8iLNR6KCtxQd0SWQ6Xc1JwV2tDK6BSO50OrDhOkJ7RasiyQkLAUeXDdqYar3BRw5WEQwtzgBkclUlwtvW1yCgjxSFGhgY8GKNzcCsaBlWRQINGgg1Cv7zUfRY1hYT0WdDMUk0RV9J\/d\/AuKQocHQShpUTQhL4IgqFY4xLJi8CECYMfTPxZ3ZEmafSe2hdOCNRoBQ6pqEMT2ZZ+MKwFhIM0f0nbARsRzgKeQbIwH\/BXC74PMrtgzkBNksiIY6FhtWi9BvYRGWYYLEKp13hpCco4Y7T8DKXNKN\/F\/fASh0oqDuloJ9GnwYuWKIzGHCHi1P3A6h7jdH9CKX7TbtrdXDZPn6QUlc9d42uTirSUyU+NpVFcKKsm2pymUssTgfBgnYTJJVPlND2T02wqJWmyaiAT4VCGE4NlHq9gIBxBLk9DyTJ5gSgPNW7OcIt3DrAH0mtgpEZz5DSiNeFuGBb3SHTSFIMETpqsdeRZDeU1Gh3TfGlQKzSqGRM1uO7V4AkqBxl3KjSxWCqDJ8h3zRUzF6V\/0951lloe7KjRBiZIvGe4GZuhMcR0RUTWAnYbovwaOioNk36N0aHRSonqckR1ZguIAwaDxyw5cu6lOv6IlBaISDqGKrEFGbANUMRRHQif4PEjpEvUQ6K7xAiFan64+BrZcwiQAaNWxZwC1FywbBNTcvM47vRSQ4cSFrOBmQmGWKDDKup20aqMpDTQQ5Lki8g6IfAc8QggAO4HWwvCiNF4lz0nWOTUjOIpAKHEFfPK366BSVQmmhA0teE80txFSEtYn9K80DhDVKMRvHI\/JOR6sRZjPhOKDkkHy8RmophgUoW5pKhADIa16uzdHBMa4bHQAIx2tkI8858gKSIlRe2dqXy1RCRMk7AO01I2tqyQJETSEUEmTUw49QZzUF+NYkaYGItl5tYlw3RHrTkDxGHUwS00tekZGPXkTHXIna10SzKOrfE4bLlCdzvWzYlf5xSr4yhoRL4D5uezJanOat4XtT7DcRfngCgMT2xLr3lxWqZQS1RVunlrsac4CK8GrdO0PX1aUk5r2hV0t4SupBYUxiJpfRNhZkIBO0YwC+aekEa2TKc5ilmmfWIht3qgX0Cx+n4w0Rnup0UZgW8o1Aj1ObuR4yPH7bT4mBH\/sX3\/UvPMNSe4Mc7QWxK4rnxYjhFqzzQDFTEmCOF\/mJxJ3RmrJoFGsbyzRFWIITq4lDQCbAkBSQp3YFbU3Q9Ea0SV\/nByCMRwZvSbuSdkA2SkgrxTLHUPsYtrxBKC\/2UZfaTvBgl\/PzhmexWrAZtDFK5mF70mHelTMIrgVWE\/SsnKg2wZLPJCXn0GDW+BxzzjTU7Vk8NH3lb0XRih8EbxBwgxQ+Epq1TYXNSG3NmFfEgkk7oBSEHfD974otbJJ7wNnO4ZKiw0q+nErlY0HBPHmKBEXc6ouAb5qSFqox5nxps69X65AWj9iUJUeJOjX85kUcaJEZcUQErZwKBl6I6ZG8EYqHXtRu+myLLD5mQvEwoVMnORwC2N1SF0hqiKU1gIYCjImnmDlQ1eZ5XpYhF4QqOAH0sNqTFow0AtQKlWo4IIMVKPQQQ2CqACgpSvtmUlqTGNDRLLAuO5QlaCSQBJoSNtkQ0HDUbl6J0bgQvRMqvmc3Isu65IHCHLbJlnwDuziDYavlIQQ2KOA0xXBhtKQPQsLYiE7Kzoy1ovqQqbggYJyRyKinJEbiD0xd3BqH2t1iVNJK9BMY0kMEmrisgj6MVUa7YCA\/FthLIBImYJEMt8KntHoD3IoULVRyQGo6CKi5xvUJPS5HgEJwwc6GKJcJPkDxgoKeHxwKZmvA878yH1REldG+66OqO+xJuhG8SEiGHOgWaFsxmfqGFkoiipP2XhG+Y5iYORrDGyQIE5WMdwhhXcdpkRCpAWyLXUjcaGRT7IiL1aShknAYPsmNZIj7XGt+1yf7ufqzHqs+YT7JeQ8wGVqVxc0pmr1OAvVdAAiCac2WAOjVf3l2rVZdVOCxzxXFOob0DGiITPMihVgC\/EmguYrZQFs4ptgc8qQIN4BXgmgYgrnUZQ6OnoOk3EV\/R3NcuJeFmlRm1khBamgDplysiWKQBZ7YbySlMCSW24SGZX9AYTI9HU6rs7BchiPuCHawyDxAbAfgBfUJPMKcaEWKtKMSfZYDxq0panIz4vcoVDOMEf4Xn+cE5CHXWxjKSUSS2VJ4QFOPX5o4ohTmWAundlVKSBy4E3hocrSmr4T5XGdRrEGKFXoMgAEmqQ3g056ZqYDIHGQ7CZ4AYiFWI2edRtY5SxQcLPqxoCYtgzl8B\/xNYlOssqcE3Z2WusJoLDGKSKtGLxfAHqiCtYwv2jcw\/VKL4lDCnj4Bl5r1yLNKUEumNtEmBwavrAaD3GA9VjHvhhv2zfd9ve\/NAt251UmM1kgPQJDKAOTikFBmVaBtUZQLUTWyTSMTE\/XiPtTk7ANLpCwW6YMCargzosDSRuyWg4JGRNmBih1ZbIrUqjZXQwiP3n3msQwSuIz5H8qgVgqslOQ0HBo0ogKKjYAxEIpao6lQZdOjbt9aER362u25v5Vnz9CVa8TnkSvzFUSwIUEJaGOKmBYKCnVDOMahX0C3nF0KtDpFQhNiZpUpbWOoCjiJRw7pzmzwhnB9bTA3BTSBIkjECaALlLi0vCRoErQh8fjhtjCULDUTZuDubzRRLMufgLpjOVmM7AiBjjyzXxZqecOFdMCX6oYJ5NMgqtP4FqzculGE1ZxSXXCeKqIcKahqYNahOWiBtjpVTRAOxWIs6l6BlNSzUKgfGa9CHYhhYwzXIVuoF4ABhumo+iaD06V5PMxDftatfNlkyu+oRkhK5rJaEX1yy5+yWCyPwjcQTwCYC9KE6QPQkz\/8v6+gNXeS7p4r99uqMupYGlF+LHyKrXiZc1qbBiic4YAofqvOmCiP6NlZU6ydGPFZsTwTXEhx6A80w2RaLyGIhClDJnNaKm\/7JIVfslO2SIzEXW\/2iuMRD2n3J0Aa\/T0EgyOQ+LvCPxzsCOJLXQIbaKh+x\/zYgkYgoEywL4gdgp06RVzdAsgb4IfyvcQTxpVPNU5mEq6MUoPfAjk8ayvIZvfC5FUHuwzshmClDxRSBEVfhFzbLSVckxB2IUGHPwOnfOBlVsRCPo2LOzoVnhklkATdmweqPRSBnzqZGeR0ZniO9rY2OI7dXKIbWmETKAsxQ0MB9PyLRw1JbINuX8xEr8BYmVVEcplFwiUcT8+v1Q1ybEHD3WHNHoPWiKmcHJhFwD7Uliagoop0SRaB+4VE08RkaZJA4Ku6r18ZXC+mgjFEBK1lQPYYwKBFg2teIGGlbwafbDaR2Ls4puIQKEBUHcCIxLSCim0iInzfLkndlofSJzNiNGSLeWy7UejjWBRMaVCmkvtT6AIHEUrinw3FnWk+QQicLxM84l\/6s5pzwxBL14pS5qGtM\/8uo00043jIEPlllpECHSGXpIFiUFByQNMnoGSwg8zsAoq3h6JSMjIYImoZj7DwoVCgpkIoyee5I6TSEIMIAYPyeEAXvJScFqgXBa1MoBgPAVD4uEBeuwAKQN3Ng5\/wzdCLCYghiAsjQC3AVYIWpphSsUBNuIaIrBVhoGVdQzUwM1iqJzjQQRw0i+wr1EAV0qFfgftSbFaWYlMQRSU1rVjNqK8QcIpaB6NXTIQpfsrUWG2Jinyb5StFqSwBcR09LQhC9Njlc6WnmFOikSJndMngcFRZVaCeKYjEcwsdZoYRxjZky255KZIleysP5DwVtOK\/\/ASRrTrWC5FBok4K4hhzrdibRBHwNwXKECwjGzJwEHb5os+7VO0tbE3ekMHxWa8SCv9DLT1Z+5XwLOCs7EKiw1AcMUom3q0TaPOrk1SnAK1GMl9VMZc2ChiaPeUj5VREVAuXOpsUhHRCjQvNjbBNsj8IPQWcmEnqKoPbGCUTEc5ehu1Ap3YNC0NJpSRVlLRVSTZ7lEMvTjw5gA8iy1yuVPSeMwhHqo1UK66dBQPpGvgOPkpgDwGPK2kJw8f9Xi2QIaAPLfsghScs9JAVUu6tNyDXeTAz5gS4IkvWb14Z6xkFjNDYINC1RDaa4Z8jzB6Ypa8K2VRF7tVNYmYU0VnurimBd0CobV4JZ4ajU+KBXpKtZKUZim1M3IkLRnOqOx9WhEOAlKOKD2KDJZ7011WgNQQuMMGQuXoSeKfqWDl6uVaDFiPZnsTDYkdT+8CmevsBEkRrwqajWp+GEOIoKd7gcGRFhhVYL+4PJasFLqfqgKkxoFf8FLqZnGKhQpLDHE2gAdz1K\/QpGEErc9tr\/TSaPoBd7+L4BUOZ8KEyu3dGNlNlNArKCGuLsfBJsfR+Axc5+u1OyLgohFsUj8tBl1ewQQtiIQlkVzBLOqwAtqxUAb0fhS8ZnhfrJriYgkdM4x5s14gCO6olBbn3vRVVqT5zW46TU6wZJalqKpTY0Nl+Bi8KADoLzl94LFMjWAKoaFYYH5EfkczrDqJUXvldRzPo7JoaAQKMLuCpS0lAosp8sSFNVFmKv6RUz6QR8TEtmoVMoyKoousXo6gDPZmWkAW6xDBroq+ocaXyKhdN2YGhSLvWERBYH4MipsD6cWllZkSb0BlB2x20TMVGpievpamnwruToNLSSvwUzmfA0q\/UCZ1tQVzJoYeoUFoW4KlBkrZV0u87BM\/0HIif2hdlA2vUqW0AQeMKEZLxfVWasZwYhZV1c8WEPAwygcrNUQrQneFcVSaTkYcA+JRzoQ1u0pAFn4JtPWOIEA0Kz1SNk1wWQ8womoqisP0y3mn3Yv8IKqX5J0iWUwsUhLN+aGiCYQ9Hmul1WZaGNSYAzUv1r0WrLhNDESTK5bhyGLyHtQJEPMSSrJyZcjz0abg3fwdkuNCnndXyWUSKGqpICXnWxGb+Tgk9aA6s4rFJpEalwG3KqrzdRwNYauombtcjK4agTyq6EtREFGIDmT4gVQbnhf0uQyD4HwYxKOUoWlPOIys8xUHXFGNrjPyO8yobVk8Wm0aD6LgRIGOuqH0s5G0aw4JEZPwsgjAH5XtmlRqdVbaqldUOhlUOh7rkmMGVOMgu9caOpRdFFDcmmhYo2KX69iRNSAzzYsEfcy0HqEctV5jD6DNjS7AOCGS2of+IyTE1EHjKjXhEk+WeL4tplkI\/7UyfbYtyvzfd\/uf9NklJrDciqSr+ulZFsYyGJ+kkXXJY+HiCzFo3+HQ3HgAGiBHh1CAv5xogpOc+DxKnRHC2LCmQ6mPetw8EcuIc9lRjBjvLK0qkd5VZZSkbWohieZqJehWX7g4kqiYrXKCIdoMI8YaV8iDu8AXiqpnDX4lz8vNLzgFQGage3CVsKw\/JQzgwo0U2cIe0FjldsduAc9rQe5coL1RmCqArrhTddSBpsztygkqnU\/AbNXqfIMrC2khV8yWUBLBm5\/RH2gKzRQqAkg2ffBW9\/ozFejlYDDZTRtMyLyaydW7xgR0JHF4wl2N0npvIRjm7PiE8y7MX9aJhNSWMLGahCtT6Nf4xGh5rk5euIEyiYjg5P+0Uk4isPV419qpsAMHJLqxIgnSZf\/tt6sV7t2uZ69Ud0vyBrLWWYhSc6FBiOwjghmRwWHZCcyPFR65VqNUjVTrgmMDLlqSSbwwA14ox4vx3GKVYYhSmoYFmq8H+oKqGxTPtR4JUHU5oOQoFYRPvU8goOGao1TyRTpXjycC6OLViO4g0JVOn4BCjlkpYjN1FDwwvd9yMiVGpipM5jQ6aEgwKbhvD\/mcDRcdAwgXxx1Wl5kwITi0+WwK1JjUnBLmGxy\/BDTU0Ft9aQoAB6u4lBdoXB3OMhi4tYZ5cykk2WCk+lO2gZlrv5QqEbUciJgomhmR+Wno5Pkjk7Sy\/KO5SfsfJ2k6J2JHpFuHvTgc+041j3X9ctpiwa1xWoYlWMdJeF8jaYdSkSR\/Xg+DDPietJGRL0Ao2X8ndECgq0rBQEzFM2InKgH5OErNc7qnMC3PqP41BqqGf5jtA4nZxydbz9NmQ4X\/fz07qcL2FiWJpZxSVyRVisCOW4fElmIQPOMEGpQ4oA12JQ0KFNpbVZQh48Vpi7HYQpAT1gEwIO3WBHEanQWk+FclaSwSo2x1rrVkx4QpIDMBumEpOizoJQyJ1VDD1TMmgHwFjTqms9PqNX6czjDsFSgdWmyiogaWvO6GQUoU2PUlQb\/asYPmWZhqonL7hG+pndKZlBTwhGE5zhlJ2p3niSZhlaOb34pYMWHTwesyMFZqXTLYsTeuzSWezk5F2AEpTGDx3g4TrnSmLtXvGZQzBPsKZZS0t+tGcvkUwRP5MbwCcBmLN+Jyiq0NxvVE0GPpStQo4aTDfSMBBu1OigRT6M\/A89WaXKJiD\/u0\/pJpPrP7XC3X13PTup9Cr4i78AgMbmwhLfkCv0fk144NkjrzMSbi6yPsjzktmQFUcWUDdI0LMyttYodcDotYopjdCjoMSAFjoDUg0NYhVix8EcSBlDOlcEZL7HG6RDqLrMaosyQiKOTOQkLftOtrm\/3y\/18aMCns2\/wwcSmXFqaDTyAAEhuy1OckoaJcrSQqUoei4mT+xrI+4qHYtHKjorecRrrVQA3lFBOSjaoomzMiMpUBhylYM2DGxjZJq4LiZ9IqGzJow15IKqiwj34Hmca8SSXRmP4Et2TCvmGB8uMGSnNTSp+ukFSH8KM1RkZLkdEE1Rkw8xXSWD4mIFL+dgPnhOBNDteGqwnqsVR05mQLU4kJHFuDN2yQkHBrqCqpJNXmuoow5RH5d7LcJrp00FOPiYT6rDECeI8L1F+STzWBHwUcsJVC04dkzT5WAhXKLclPX+31Jw6C+yafLYhp6XQ4z6c0zxJoZYIwd1Bj9eLdBorPfkjKKq6QDCyJIoNv3NvZ\/g8zXAeSkhkL2ASIhVYeJtr5GujJzOK\/SkqnsfThQfgb2O0PDUUOQALNVtpEAQ5UID9s5Oao6H5HBpEfIOtKj17oFC\/wdMLhR+vNAStOA+sFSA8GIn\/yjJmms\/DgGZwOJpVzjZPY0EsA7yM0hxltOooo73I9k\/u03FpvvByGPgSPNNg2wLfgjoRlgbx\/BTEoBpm97z+mQ8B5qGgmGTvFBSUhV0F0aR8QEQQqyqRl5cWQzSf9VRVHlAd83mqzWhJBcV5uIfIG8tbwCWVWnqlcnPJF8AAQAauUPi7wh6CRsyQHNCgpEWsTfBHrNplhJ7HLTN9NZZOlTmLWGimnydpKmgy5cqAQq1VQi7cWEzPEGdkzZYLdUaMwOV8kE08eQfBUqun0ijWRMH2uOcYU02CI7+77OanvuKnp77qlEwSDBxhIRWtaLB+pce88PRonlmqkiDk1CLYzGuhcVKDTVHl2P\/I7\/JAaOpAmeY6lxbjLDiNKmhVANNRPKpDC9I0mew0vAjsxUOUGDGuRuHh6CDgFCmBM5ED0Dghx+i0TCnBI4t0E4LJ6FsS7engamVWhDcBR6MAcDpDnwOPgETcjMcZBFqKqp8zNi3Q6w4mB+QqHv+bTSnCZY5rtObU2TQvy41+Uh1+rk6J0cS6WrIGgGcYMWsFKe6clh07xQhVYynVA1TS5fisxanIsDT0mENwVqPBRQaAKgTXvOdc8TwS5sB4\/ldBjcdz6hi1CGZE2UaWnhkeQ5iQyKiQwIO0aPR4NYn0RIadK7CPwoNYfc8T4vRsLP+Qbj9a9XzqAKGXOlzu0y3WpkimClIhELVGNlA2aS0eZZWUMudyOMV5uRFQ2vDYOPHI9KBSq7NZ6iHkUqd\/dAKegI+X84MOVf0L0NmlN0kOQvEEOBFxSlRDGIEYrBP1We1rNCvkjExgvJHh35SBqWrOs56WNosC9tWsjSNeMFg93oxHA+czqJDSxSF1ONVMC2T1FNE41spBV9dQWrQ5eO6HK\/IRXyFXpQJMhiMddemwlESo4bwDqwel8JxkAnVqrThwesByPJ5TCv4Jevz6trXfdMt+9wL3dUYA6dX1wfF5m4vp4Xn7zUW7etyaMCQ5zrpYUiHjSEXFAic9uUKdHAJu1JVixRc3f2wEERC1QC2JCpcCTta2snAeJxHdD4hj4fBARQiBU+CyFI6ldTmEJ6Dnurax0nNf1dz1SgVBekEOH4qM11k9uAY2dKMJ40aPZW94+qIUKhVBO0NofUcu3GIBFSPYY3kqraVG6meOTu\/FenM1nV\/5pNtsH89wjJUJ0S+J18rIKrr3YUioPUfOFTnOZJzUvYqWRUx0IDBJmHXIB3cG4wfEuhxuEuBuGCxBjsXAaLNckrgrB9ZBNANPCXSDpgmcnOLkWYwKZwggGMfDlCPF2ADrFXSgnlx+CTwLTFaZsQxxOTUamTHmAzW2H\/JxOALUYkZosKq6hkZqOJyi0KxzA4o65EkDNULJa4P1g1f\/Og48rg2osQGB+NJKsxjkJN2g4B3xvwda5abQD91gg6TgA5Y6DpbpKWxemaSCk8PETDEwtOo4AvkgNvSHsCSyReAXAc82WEUWloOr84PyLNtxXXFCq02DJyLHDZaINhm51hgMOP5YCgL0lIIG3yr8k\/0chFdYHe\/Q0Cf\/Qjg9PgHYQjpiQHXjO56OUCiyGTlf9Kry02HbqhY\/Er86IFm09j\/xOLfEZcWxyKxhq3Eh+kcg2qXTXeAs\/yKTDQepzqceypZviG1uVH+Ke1INrqauqPUgRRg1A10FeU7F5iouL4IfiJYEMH3I5tPAE5kcLvQMlOkxhrA6pdkXst8DQU61jQLFYkYuDLmzyOAqptk9Kh0rRqVrmdmIrVQKi8Irx0I7j8PSHg4Ie4jaFIOLgSc7D5rFk+VHiawup0TvkwACWfuG6FEcTxUbkF0FG2FSk0wi\/bAwZOCRlDTx7PASRTb6ZnKBU1YBYxywCnPgOq+y41xVWJcgKAcFkRUDsUqqlGWi0kOHJK6L4xEL1aM14\/QDKaufOpwsiegX6GwouYqyMb5qcEcYeCiJHwo9RlpcHN2msh4sCRq8nk81JNtQrNgmRBsTkDRDzFKLMIXiuCCXzrdTQS6f5INn12\/f5maZry\/7zWXuh5hv3i3M5U9vFi5JhOzyw5tFFMdi82aRI6yPfs12gTx\/ejTmD5K9vv7577t2t990P\/\/QtaDq1UffGSUZIa\/0kguc8Uo3hbcM7dCuXvhOl1weZyxnvdT\/4nG6MvGVrpr3ykmO5s8369tttx\/a990L39vUOlQf5s1vnBa0r\/a3L57f2DR8ZynI\/BnvTFP8\/uqv7YvnN5XKR2WoZ71zEgv+sV39db+6Nt9t+vXtC98cyppvDoWf9ebqCa6xvbxsX\/rOFHVVm2LWOyexo+\/Wm535Q395u12\/eOv4IvPTPDaeBCj+sB\/a632361781trp7knz5nhaG\/zfulW3aZfmh3a1W29fOteFcnMzb8TTUtsf1qvr25vlSxcY0hDsXM176URCfXezv+12L31lU2cJNY+nprWK3wnO0HzXr16+d73EyymjZk5xnGb+lu37FwupqsgCo5yn655UIXRDu3n5UOWEeb62atK8104E1Z\/2dy9\/aZlXNoSZu2eKId1f3vQvfmkd3QsV+0RGfdtv+peqOh+zkJinAqbguz+td635U79qL9rl\/qXLWhT53eU8lTeFh33XLduL\/Y3EBNvVVftyleuKpPZFmslXU+jVP4n6u5N3fwJLj4JDJMKcV0+E1R\/ad+36pe9ssrqv47zdO8W8\/Hiz32yv2g\/mj9tlu7p68dszbzdhnnie4j7+Z9ffvVQh1Nl+TH7m+qYnMbu\/tpuh3fYv5awkFgZeXMzk7OOWFXjrkyc6FTOXeSK5\/rld9cP6UwVX2cwccD3N9m7ai\/ZD++JdVDZZSM9c4GZqR67aq5cOtcnvjDPfOU1l\/NCt+rv25qUjdUnf6mZqhmn+4H+1w8W6XV2\/dIarJmaTap56mEa9P3FdY1BBFeLMwU7Bef3qWl7zYos5ZqFczzRbQ5wK5c3746LiMPbQ9ptp6KHtN4w+PKOyyry5G+qNePaIyIc\/Mpltv\/n6Kaha0mj\/0G7b1f7qql+ZP6523WaFBES7NL8jHeMo9O\/n9n8WeJV6kjPImp77f73ftDfm+7b\/VeipGrUYyzrNpWcK892L7P115qbWuXFNM5eWCT9\/s9mvul9nXtwYZqhVUM8g5giT\/zrE+EyMc24uMRMN\/febdnXZby\/XRvJr6w+\/ClkhZSO8nk3VE3+jXbbmz\/vhbr\/5VSiKMcvDMJuDqqMS0fz+pl1d959IR0pjvGg2HVM9v+5u281q\/R\/\/+m\/\/0O52L9hfR6K3yyex22V72Z0Sn8vLHPHSvViqZikfj6A8GMHd8utjB6YdT9\/+3Jw5M\/TLpfz+w67d7bc\/\/76963ft8tTEZrpiqKca73m63NEF\/so8aL9HlKUz\/4mUPewGddKep8yf2gxfGYncfXgya+4sfiJto2T1xdxZC08M\/Kt2Y37oNr35pruWgMhXhtL2MYG+qb4qiuKFxDmfdVAVwkzqppK2F8zH37XbnRy0vt5MSArxU0gqkwaN6nImRdPje7tld9utb78y37XLdv+YoBfNkM9KOmUlXcwRJ3fLr8tj1uWJ3ejP6sxXz1Him2oaxnuekmoaK11vrjvz4\/r96jiP+7M0l5bRdywrN5OW+ilTn0SY\/OwfNtuzhJTZhophJiHNNMR42277X06Hzwk2H+NMOqaR7G+7q1OAMZxiNJOOWOVogptNh5smaZbdcNGeXBt3Vs2l5cWmkxBzGEH6ynx30y\/7u7t+1W1PyORnd\/EYE569d54c2KdR4ZOzMpsUV6Qye0flXFriNCJw22637eYkLWEuLWVUjV4VsxdoImx\/3y\/by\/buJCV+Pq88+IxzKZnI2d+31+2HdmWuOvPfNx\/jmee3klOjIupW8soz4TFJ4ShJT45oWIJjjsnaJpWijJ6j4XF+zM0loj6dITs5L01yc+hJSRkGSnoeOVN5u75en2LcxtVzaHiUhA4zaZjG5NWi+miR3s917WcRM0aBwmxiJvL2H9c36435pr3Z7I9zSl2lebNS5VnxcwnxL5+VchYxPhtNcf6sPGkhdXVa2NZpFhGhKKb20gwipunH\/W7Xbd6vN7ubE0vjZ\/FINcadNNY9g5CnHSk+MhvFvNkIOQo9fzbKaSbrtl1dtJsTdZg\/V00zi44qb5hiNmscw1UcX5GqnkXEYaR6BhX10Vj1SYlaVWEOKXXjswMW51IyhV50q7v2tDVQhVk8Gkb7tZhLxjRl8Me79YldUs6biKrIE1HMFWDT9MFzh4j\/XIZqFnMUlZ+C5WZQ4p\/Y0Kd2SelmLcfoAwdN+s4gYSpA16td367a21N0FLPmos7uVU5OzqAjPtUqOT95kpQ4h5Sm1CmJs9V+mAI72qHd9KurU+yRmnlL84C5mE1HeQR1cXyzpKqYpWBdk93N2URMpOg3\/eqv7Sm\/N83T8pXPQYBmNhEHGdWPbdg0T9E3WXZleMgMOk4DRE6si59lm9YZMDHbPI6Hpqk5XQL6c3LxZQZYUc4lZFrLtb\/td7t+dX19kknmSZCQAxIuzlUs0R8szjftTXvKQE7FLFeqLsbs\/1xRFp\/YpNv9Zn8ySJOKYh6zVlnfz7U84hPvX4rNhxNUxHlWmPNx1LZzqZgI0z8u+2uZihPGT5wnQaLX\/RJn79xYzjzo6OeY5ql7uPeP8RkziKgOERonqZilVZqM+42zBXqsnxZf3t61dyf5M8byRfs1xbnGT2zmH9fyc\/QzjbCnuLvn6UhTDIHi7Y4LjTBP2YdyTLPOXZY0zXl1G4RTT1AxzzSOrs4w2rnbJD3Nb612J4koZ4aisj8dqrkGegovOATx51DO9OtD5oy5EjTFqdmxum578123a1f9iTlJ9YuCLn42j07Dp635Vo7C\/Oe+263aYUrBvH0Ss9uU4uxVmYjQ3w0X61MyI8yLUkaXg5TVXLMnVYf51x+7DbrhrPanFmWebZxV2\/y4bZpWUXSDVO9fb3vZNacc6xDdy6JQcTa3TuTp75Zryf6CkKOzEubJ9SLbYcVcLVdO5Ok\/tDvzL+Iy\/HjT9sDWPiZiXui2ydlm7+eapaWbgk7ft6e4Y54ZmILy6lxJWj4pEbs0PzIRdGzTzrMB65CNLzd7GiaS9B+74aI7xZh+rgn4ULAwm4p4WLJwiop58XOHfCn5cvaKTGXoetdetLvTKR9fz1qUVMZpSnsGIU8y\/bftxX44mUyu5qnZIqNs0uz4QvnEHP1rt+pOUjEvyFHlySjnSvRyKkPb23a5Xl2fzmnPJMSNGMnZTNpMJca2vx1EXpyEYFRunlrJ6cA0V4BWEwH6Y3fRr64\/6lP7cpYY9Wn0WOZOSuUO0yvb\/qob7k57tL6cZYKUIYeByrkWSOWnSeRNd9oG8WlWxKMc4YezQy\/VASD7VtBVJyVanLU4wfmMpJ27f6s45dj+7mR80M+LYZfJv3T\/VmnKrNft8tREzKOhyrHj+QH9ahoo7a76zcmtEtK8gFwOt8yOGleHqNRN+9eT0iPMC8hlOuLsHTuRp39pb2\/WK\/NDL+bXMPBgy2OWmJ+X76lHI9nPNZKr5mkZ3wkWnRcqjeWLN2xdHClAukNh6qnVmRdtSH7EaM4l5cnJV5fmz3133JPzfl7OPBumYXZKsp6apv3Fenl9kk\/dvE2bntS8z6DiiRi9OGGg+3l5npjjtMHNNQjrJymn3d58197IDjlOxzwjvRpTX7PpeJK13+zau\/2pg0F\/ds08n2k852F2IKx+Uqi3YRzsBBWzQlAhUxHcbO6cWqX7Uw6sa9w8TyGXeYW5gcm6fgLn2H8kZD2XjDCGi2ebO\/XUIkUxwSkD3dWzuKKKGe4z23lrpnjT9qrfn2SKeqavMtauzo5aN1NDtF99DFVZz4NQ5PBTVcwV3800X79ZX6yXYpivT1IyD+lTjN7K3L3aTKVnKy88KcTdPB+yzuiWys1Vrc3TrP2HvZjC\/UlC5qHj3IulRpOeQCj3JzGUbl6u3DWZijRbpzVPskwfPirIy5mgo4zlTGk2nz4BlApE7+SazAufp\/CkPmoGFfWTlMZHtuw8Ipx3Kjlm51WaZurBXrdX\/cfEeTkvWJytUDd3w7qieIph2IklvjoRGnXzUgmu8BmSNhttXExl6b7b7NZy0tHqstueBqa5eZmFOgeMfdnMJsg\/wZjs9qcAFW5eXrTOsMVYz8Y\/F0\/S9ksca7o5HQFyMz37HJlzs8FQrpjI1X9pl+0JLplHgq9y9Ho+k0z9eu7dX0LCeIDR\/EkoD88wOkXDvKjxw5lr84moTpy7dpIpZgmQqvIvDTAg0v1omyz701kmN8+dH7MacXYGzhVPBKpskuVHvWnnR\/PjsNR12V6Y\/MvdiarXXffTziDW3iwMirYyDfdvFjKC6fMuF+day\/r6ldz68IAo5i8qUZ97wFhp+vQRQdJbyBL6Zx7xuDr06VPqmiPxxXOEHKnjfPowhySd8NIIxjr1NKm7PLi9lIibHF4Tn7k710gejEbEFczX+vETznMR48EcFnyhq6bXPyo1fHpLanTpq8mEnWtF4MHlFWekTHINivWeXuIDL\/FpspDnqKg7YJyaI0x+evFY9nZkTWqO0U0JRm3a06srCf7qSSTnuWbs4JFwm+SqIk4p1sKupzcADZzrBx5dr9VXB89H4luPmHt8+aRE6mAtU9T9UC\/OWbp0+OCGD3apebLej4uMDtawJPllmRbnKAA6uELnuPTugCkealIOhYBXIeAW54\/qaA6fXurTi+ceGXQDxOkGPGfC5PDqZmT\/80fVIgdcoTxfuerJeh+b5RA5GeHJphoLMA5uqHUenDt4\/OXlwaZ1rlSO9s3ifCxkeHpZI9YlZNF0p+R6gwMq8jZ00+ulMOBwm+izXbE4f8DtH26UmtfFUD3drQezkIVfHM0\/vTYj4Q+EnYqWFMIB02XI+sGkVPoSL1IxA8oPhldUI2M+frIivw8EmK9VgMnbAcw+eKJXDipUGh+dr0aXwI2JaX3vY3zz4ZD0nnS49YBEPrlHXBSuH3HCh2wZVVh4JYEo3oN1cIWOLcjKEmR7ODROfBUaYWxAYA\/FU1K2qhfnBKgeiIzA0cYnMwQc6RE52ug6hicbSwCfBySKKwksK6YvwzFPTUtKU57OuMnDTeCCShkvPEdU48FTVeT7RhhEQYcHo\/ccvY8lrBrBBB4OWoVaGLMtKuMzeu\/g1arzXNkIbz7C1p0SxME\/0UuCgjsgJKqQSGlKCABrh0NTzVSnbLA9wMkONpzyCVTdE7TXSRk\/tTTPH2BZ+Q4xiQ\/N4u1lu+z0ztth\/2bhz2pf1pM2DIVpyuJGwHOvnnycine++Na7Sn+VCx7EBilr5GmpKMztMCFl+05+XvXvzl9f9e8yUaufxAkY2ju7W6+X24XZrJfdm8X1Zr2\/W5h204vVftEtJUJ8Z9713fsH12Fo7\/a9njdubvqrq251\/vpiv9utV2b34a57s+AfD3e0l7s3i\/v1erD9avr0\/7VeD6aXhh\/bd9d4zzfrn94scK66tBnTq\/mW\/M6368v9tr0Qgt+2y233eBblmPp3Lk6mUJo83fAznQ4SOJvq9X53hGz59Fej+xfTuOm23RMqv5ePzO6m4wL+arRKi6y2NuwjURh\/Fmw6e8K1Jr6LN8eGQ1YUSh5Y8VIYcbm+XDylTjo2+xfRN\/Fy1pdbbRVUmLis5Jn44bSlZInG7xVawrPBlzZXlh\/o91Wi21eDNhJyA\/sKyEP4gz3JCnQHrax0LSu1c0\/uZaG9UQz7pbN7mNxwf7S30XJ9udT+3tGb0i+19YS2PERHYbRSlN4L2nLOajcn6Qnj0c9Be5IW6Mzm0O28ZIsPtB6KaEzh2L6LjfLY7Al\/ObTVYXtR7bmAljpOu3myjZbnN9ovkc12SsOmfLmnZ9CmPM7m1nikrGJTX1DXSC+bENAmm50QZBhsnXA\/BG3iVOLjhh9bXOTQfAEdHO4H6bzCLii5xWDUO9CDxnLEaDvPhsBYGTQ0IUlOe\/SxyYjLPYQ5TE4j2qUUNr9ipJW7QKb7XpuesBlRfiT6UWFqLYeh7W\/YyIzP085U7AlXYEo4NMP1BYFo5mWKPAHyR8wvZrc69lfTxu9OO2YU4zo\/EC39UypyejM2rQpsmGdzt8T4+DbLplJJGxIV6JUVTMj9bbG0MuzIGbkfojSYLNFoRDsr6jyiObb2uq7ZRtagq5WymfSV41xwvkt0U0R74ty0E9vBG\/bwY3sZdkRhEzc30uPBth79+vLcRW3vSKo8OtcadO\/WznUudzHEq9CZhE3d74eyMCG3So1sfYiGY9rckm2i2X6stLpftI8T20J5ZSD2BJOrHdrNa48hdq\/m8530kKrRhslxya02d7Uh32\/YNFxbnWXpYJoH3kPXqIjeemhhjelmC9aE1lauiCZ67Y4ne8miQwpekTsQWTaC1nVk4zgdHlcLjWCzXKDccDpvXjt2olVPYTJPkY987ipca8fQimK44HtH4cMp1G6ByuCFUFtGmxunU0Zpo10wo86Wf9SsDa0b5Zr7AR080WFSpqsEiYE3WbRcEiowQeiRiv4wtXYWDexPhGnPwkY7hLERJVrboJulRxc4HTNmmALDcfAVmpdrq22wjsttMNlJVEWus9qXzrA7V14hPkqfrw17uW+iNvhzWY4Zzl++h\/NLlkTfdWWoSjdBYOtXaXlZ5H6oWJCERwVtakopX6i8cZg86CQ+hL3o8hCMbk2sjzYaVfFSsBW8LrbX2Qs6BDaldlnroFsk+MqBX5WIe7TTedAR2Fj5YxV9DdpuulFCj7sr+bEZN2YnULdYlxI6VxXaho+zhL6CTcMOkoVVHg8WvYwK7Q7uZANHdp4dGzZTDVZoWQSKAprNF7gvoeNknksVWo8oDQ8UY\/Ea7Wo2bg3tlatqTDcLyU6ZOVTZVNAcjam9NrulqCtVXTqd6oDOiMLGtbMpGHazjvp9fNh6bHJHuSu9WCnTM+3S1EuaOJcmsUeeDkd0HXsceq6y2gqJDeut006VQUdZqgjKY3Xs2mazrImQISE3bUMr1qBr02Spjg6NhRKrLR+xhUttzhbRzzaiSXDzsF1kBOwe69ARDN3ytJ+1U72YtKUg1QjMMuxrr8IgZlkg8r2wj9pUFjoNulHuc\/u1zGLhfvDSW1YNLzUMovbrDdnkUKXFTvEQdSGPVFtHojWy072vYlsGRksOiidUNlQ60c7krphcGq\/dgmU0yZvo+BeXDUrGo1VjXjlVkt6ERrWy9ilVxVDQ2rAUHtwV2NOjVncFupBzOn2wIeq6aU9mbGZYB0KDSGm2n2YLenSBlCdSlCi3U+Jyg9UQB9iwjg0HSTtst7wdKm2ErFzHvrcgFcqPncr5RSU3iqZt1GwMqo0bcp8uqSidZNTsQ+t2anmvGjTqVDuyjopUFZ9U5y5bbLS6knZep0wQhpGlobHGUZVYopJm0WhRcz8FpSczGISgfOq47b0+XVu42zh2yQ60eoWrnOHG83qrNuUsxn7NUW2hSCNg3MXYpVEtzSJLYNXEqj0xKbAj0IIzQp2rNh4dDBhBpQ2VLmNQ\/Qht7tSmjvSQDJtOsstviRmrOC4ZvbTxNpUS4kf7yalqSOppwWzlbIpGAq96bQLpxy2NTRagTymJLTany60NVV8Xj1YZLbJ1sXSSMcUq0YPyRniwJ2COoyEpR2bhoRptkwrqC3ZylHdLd0Ov1lykllOby5uR2wy2ga9UCLoHhlQrI2tLx3lvHrsysF9VEBmvW13dCDTmdRVErUoiegFglUR\/g51tx69NNvODimGvxGZ7OEC6q78Hc6kw2eYgz3K9IIqhE52uI01R7gmua1KjzI0GGBu9p3v2SAzqc462jWFza8edoP6dzSQWWZ5y9ihBKPIoHdCpng4vGyaOez17xIVhr2yvfnvIJjloDfbBV6hxY1Dexd4q0XVS7YUwbqrsfHpydc2FMtzqRRY96HWe4wMjB9Ly87oXIMN0rjmioJo5ZH9E9zZl7aP4AgWFmlIavHCqYzwmW53gQu2J0Ql49KHlS6vRNnaqP0cjKEuD+6FkZ8t8gUytumiq7x7WKWi35qB6Tv14l7nRcKTZ2spywqtFwm2cVb970GO05kh0po6CpTG1zgUYCY4KLmBr7oTrs7YWEovalD67ZvABHRmZAstjVrKWdnBRfB7FuPa6ktKPulS2DbaBtoo2NxEPat8GtbLQ91p82Fp9F0dilRif9YD1Ubpxgg2wPSRapnYjv\/XaJhmvCpD7lbJoUF\/L2dxEOZisDUpcnWVWyF4Q+vLGHAEYnY6gsRxH9wNyT8zSAv1iTVas0lu0Vk3h1cgtcrAGQtln3guZStwYIau4lLQNHstnlVCI5GX7HHunzrEGC7kVovQkHdUwmUelLZg1NcY3OplkdE\/tre4J\/nJ4LPcCPQ\/s5KS6zGl0JgcEII6zd4jrYTqQvctoYz2KmDEWZjNrJ7bSVfKE+EZXKwm1YhFmZlSqVVZAMmkXZo7BucakpOozqFvj1DMXXVSw83WgsUhtjeAb4kkB3BExNqg6kQfCYfAy4TzL\/KN1r\/bi9jAlnIQmC3YB1ju5ISodK4w5OPbOpDEu4hh\/9NqBHo3jEUCjXI4Q9JxRqqTCOHXkRh9QPqiy+Q2vQBdfpXljQrJRG9TnaIbGqk5Gkt9qJLkuzpJJYSkne8ugzpLhr48+CA9\/mvF7\/XD8W\/47S8adpWxwPvlt8jfe8\/ir\/EFh8TiLR2sQ5izph0H\/r3\/Z8QuPB9gHSmSSzpLF4+XnGaM+\/Pvht6d\/c74e58Xuplmx7SanUfp3nXTPWfa77iHlst7v3iwkYbHp2qvF+etXd\/k5J7Js2117eSvZl+5S8HPTL+\/aVbdcHLkLX9gbvgMPvonHrtj1u2W3OP9zd92trl6\/uolTavbL6U1LXLc4f73sj31hdwKVyFA\/06\/M0N7ddVfmst\/13fYrc9et75adues25nb49\/\/z+tWyl2edSFNN3nDbfdBZvHyzGNzDjO7W19eSyLlc5obG794sbp2uwt2m2267q7HBcX8kHXT++lV\/7s78f\/zrvzVnhXm9vWufzPPler\/aPVlEfPb1rVuc169fyS2P01SfOi7\/3Lj8S8fVnBX\/8a\/\/5l86LP+rDis8N6zw0mF5GVVILxxV+FVHFZ8bVXzpqEL6j3\/9NzmdL5QvHFlcnDfHR\/Zqv\/ykjfxnwd1uf9U1B5T30QS97bvl1Uvn6I+rq\/6y3QkA8Bev4H5z8TyV+81Fu3oplf8kN5nup1232m1\/OaX96jaLhu1NK\/dcrXfPkz72Wnsh9dqP6Fcg\/H276zZTyjf96vp50o\/SnZP1JwnXVnS\/yYwv+1X3PN0X680VPnjZjH\/D234Vuj+BURRd\/0Kifw+1fkzeHBgkl+vVbiNYofNjcm23PPW5XS7O\/17QGlm4HV617a4\/gkDCzYtngDDbbvdmAVDIw5QUx2fjf96sl53ZdNe9AMhmwWyOPd2dYO3v2rt9+wue608890\/tsh8A1pMeS\/vNL3hFmPGKbnXd3jxiDFVM+g8tTLVof2PT9vt2ddtdmav+Xb\/t16stjdy7Y3ds9xeL8x\/Xd8Yns35rQjD\/\/v+bbbfsLnemNZv1e7Nbm7f96sr0OyNTdtOJgfu8Db8TqNH7TZtLWraXm\/VymcFIea4FvfRmgWu\/HsmVghf55MgDH+1qQpkebprsgI9Y5Obig3nbb7Y7u+zedctxluStMsPnr3cb+dVsL9fCHpfr3Ivucr18s8hacbve7N4sVutV9+xG45VSe8I3PeKR3c1HXvVO\/1jthzxvj1591W0vu9WVKJZZBLxbnB+4IvPouDgqqLabxfn3nUzyu85s+\/tuZPWPPuz2o4OaP5+3i\/PfCznmVXwyjleyfq\/yWl6srz7Ikk7ruK76d+gjtWsv+tVV9xNEH+XpZv0+k4Rt8FgH765EM0yn4f3UOj6hNrQey3zPaiCh7OpgIrhR3uF0ylAuzmkVTy+\/aDfjc6eYwLe3tr9oN08gga4oTDkPEGhEunWbd93vtnfd5e572T\/jkmxEIoACkCsOuuG0fcDP9\/3V7gbnzy7MTddf3+zeLOSEBUEkS\/hgcj\/IJLT3zaK\/mM7gS56qQYnn5jMuziOvAnMc5Qb\/GblhUrrxDO2+qBfnvqi\/sMHCST3mb8sGUg\/62dhAih1mCANB27vqCwMIA4TfmgHiZ1UK79tsmj7LBa5ZnDvXfOGCRXFW\/9ZcUH92LlDv4Xk2EGHgvgiDz8IGzedmg2\/kgMI5XBCFC+IXLvgcXOA\/p054KLB+hvAUz9ziPH3hAeGB+JvzQPUZeeCH\/SAh5Nb8k9TrzmAFdxYX58l9YYXPwgrlfwYrzNQMIZ7Vi\/OQvrDCojjzvzUr\/PpCIXyEE5bt+27bmx8k6IYC9Od5ofwvxwvhN+GFsDgPzwWQPicz\/KmT+Pa+XZnvexwB8Bz94cwvzkP4wgqfgxXKz8gJf9lv6T3KaeuztYQ\/S1\/Y4bNJhuYz8sPj40aeI72AfnBfuOBzcIEv\/jOMhZkeRCjOZAjFF1b4LKwQPisrqAcx22700A7+i3b4LMwQPqdceIRXmc8OxVm1OPdf1ISwg\/vNZUP6jOzw6Oy055nASxr6CxN8DiZwv34W2n8kC73adas5eWhhAVf9l2IB\/5uwgGyl5+TA52SB0Vycm38qxVx05RdW+CysUH9GVtCTS59jgCA2wX+xBOR\/GgN8TlEwjSfNBad4yUU6\/4UdPgs7pP8M1TAfoSJRpS+88Hl4IfjPayle37b2m27Z72ZhFJyDneC+8MJnsRM+Jy\/kk7+f4wDB53zhgM+lGT6npTgv89icydH7zVnxhQN+bQ54pcUtr1ALdVhj9rg+60nx12q96xbnf2l3e2k\/8nftZndj3NeuGEy7ujLu61QM5m\/u9hfL\/tJcrYe2X\/3tmXlUVLV+myvBHhVWya279fvVVmqu5OtcWjVWHMl9\/W5r2k3Xmr+Zvv6y330wd+Mrtn97Zv7Hvt3s+lwI1m3\/X3Ox6dpb3G9kcfu3\/aUUqO1u+q0Qc2akT9f2XbfZdubbboOa6a\/MZbfabbor41z97\/\/f352ZH+RseXPRboxMsGl55DevejS0M1S5HVa29XdHGTEf7I4J\/78=\"><figcaption class=\"nx-fk-cap\"><span>Urban demand centres and the hubs that anchor digital and data infrastructure.<\/span><span data-honesty=\"true\">Indicator derived from Natural Earth at map scale; a screening view, not an assessment.<\/span><\/figcaption><\/figure><div class=\"nx-live-slot nx-live-slot--map\" data-nxf-slot=\"map\" data-nxf-kind=\"map\" data-nxf-resource=\"nexus:\/\/gcri\/G07\/topics\/campaign-evidence\/#map\" data-nxf-title=\"Nexus Campaigns live map\" data-nxf-height=\"560\" hidden><\/div><div class=\"nx-map-hud\"><span class=\"nx-eyebrow\">GCRI \u00b7 Nexus Campaigns \u00b7 field<\/span><span class=\"nx-eyebrow nx-map-hud-right\">DESIGN FIGURE<\/span><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"nx-s-4-sec\" class=\"nx-section\" data-hue=\"social\" aria-labelledby=\"nx-s-4\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">03<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Console<\/span><\/div><h2 id=\"nx-s-4\" class=\"nx-section-title\">Campaign wave tracker, in outline.<\/h2><p class=\"nx-lede\">The working screen behind this subject: its structure, terms and states. Names are placeholders and values illustrative.<\/p><\/div><div class=\"nx-section-body\"><figure class=\"nx-fk nx-cx\" data-fk=\"cx-campaigns-wave\" data-cx=\"campaigns.wave\" data-variant=\"section\" aria-label=\"Campaign wave tracker: illustrative console with placeholder names and values\"><div class=\"nx-fk-head\"><div class=\"nx-fk-heading\"><h3 class=\"nx-fk-title\">Campaign wave tracker<\/h3><p class=\"nx-fk-sub\">Campaign evidence \u00b7 Wave 2 \u00b7 Campaign area North<\/p><\/div><div class=\"nx-fk-actions\"><button type=\"button\" class=\"nx-fk-btn\" data-fk-act=\"menu\" aria-haspopup=\"true\" aria-expanded=\"false\" hidden><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 4v11\"\/><path d=\"m7 10 5 5 5-5\"\/><path d=\"M5 20h14\"\/><\/svg>Export<\/button><ul class=\"nx-fk-menu\" data-fk-menu=\"true\" hidden><li><button type=\"button\" data-fk-act=\"export-png\">Image<small>PNG of the map or chart<\/small><\/button><\/li><li><button type=\"button\" data-fk-act=\"export-csv\">Data<small>CSV of the figure's values<\/small><\/button><\/li><\/ul><\/div><\/div><ul class=\"nx-fk-kpis\" data-n=\"4\"><li class=\"nx-fk-kpi\"><span class=\"nx-fk-kpi-l\">People reached<\/span><div class=\"nx-fk-kpi-line\" data-fk-view=\"kpi:k0\"><span class=\"nx-fk-kpi-v\" data-k=\"kv\" data-tn=\"true\">1407<\/span><span class=\"nx-fk-kpi-d\" data-dir=\"up\" data-good=\"na\">6<\/span><span class=\"nx-fk-pill\" data-state=\"info\"><i aria-hidden=\"true\"><\/i>Active<\/span><\/div><div data-fk-view=\"spark:k0\"><svg class=\"nx-fk-spark\" viewBox=\"0 0 96 26\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"none\"><path data-m=\"sarea\" data-k=\"sa\" d=\"M2,9.3L10.2,16.9L18.4,18.7L26.5,23L34.7,21L42.9,16L51.1,15.5L59.3,13.3L67.5,17.4L75.6,14.7L83.8,15.3L92,3L92,26L2,26Z\"\/><path data-m=\"sline\" data-k=\"sl\" d=\"M2,9.3L10.2,16.9L18.4,18.7L26.5,23L34.7,21L42.9,16L51.1,15.5L59.3,13.3L67.5,17.4L75.6,14.7L83.8,15.3L92,3\"\/><circle data-m=\"sdot\" data-k=\"sd\" cx=\"92\" cy=\"3\" r=\"2.4\"\/><\/svg><\/div><\/li><li class=\"nx-fk-kpi\"><span class=\"nx-fk-kpi-l\">Consent complete, % of participants<\/span><div class=\"nx-fk-kpi-line\" data-fk-view=\"kpi:k1\"><span class=\"nx-fk-kpi-v\" data-k=\"kv\" data-tn=\"true\">97<\/span><span class=\"nx-fk-pill\" data-state=\"met\"><i aria-hidden=\"true\"><\/i>Normal<\/span><\/div><div data-fk-view=\"spark:k1\"><svg class=\"nx-fk-spark\" viewBox=\"0 0 96 26\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"none\"><path data-m=\"sarea\" data-k=\"sa\" d=\"M2,10.3L10.2,19.1L18.4,12.4L26.5,23L34.7,18.9L42.9,13L51.1,6.3L59.3,14.7L67.5,8.2L75.6,10.5L83.8,21.2L92,3L92,26L2,26Z\"\/><path data-m=\"sline\" data-k=\"sl\" d=\"M2,10.3L10.2,19.1L18.4,12.4L26.5,23L34.7,18.9L42.9,13L51.1,6.3L59.3,14.7L67.5,8.2L75.6,10.5L83.8,21.2L92,3\"\/><circle data-m=\"sdot\" data-k=\"sd\" cx=\"92\" cy=\"3\" r=\"2.4\"\/><\/svg><\/div><\/li><li class=\"nx-fk-kpi\"><span class=\"nx-fk-kpi-l\">Knowledge score change<\/span><div class=\"nx-fk-kpi-line\" data-fk-view=\"kpi:k2\"><span class=\"nx-fk-kpi-v\" data-k=\"kv\" data-tn=\"true\">0.8<\/span><span class=\"nx-fk-kpi-u\">points<\/span><span class=\"nx-fk-pill\" data-state=\"met\"><i aria-hidden=\"true\"><\/i>Normal<\/span><\/div><div data-fk-view=\"spark:k2\"><svg class=\"nx-fk-spark\" viewBox=\"0 0 96 26\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"none\"><path data-m=\"sarea\" data-k=\"sa\" d=\"M2,23L10.2,21.6L18.4,21.6L26.5,16.5L34.7,14.8L42.9,9.2L51.1,14L59.3,7.5L67.5,3L75.6,3.6L83.8,11.6L92,7.6L92,26L2,26Z\"\/><path data-m=\"sline\" data-k=\"sl\" d=\"M2,23L10.2,21.6L18.4,21.6L26.5,16.5L34.7,14.8L42.9,9.2L51.1,14L59.3,7.5L67.5,3L75.6,3.6L83.8,11.6L92,7.6\"\/><circle data-m=\"sdot\" data-k=\"sd\" cx=\"92\" cy=\"7.6\" r=\"2.4\"\/><\/svg><\/div><\/li><li class=\"nx-fk-kpi\"><span class=\"nx-fk-kpi-l\">Open feedback items<\/span><div class=\"nx-fk-kpi-line\" data-fk-view=\"kpi:k3\"><span class=\"nx-fk-kpi-v\" data-k=\"kv\" data-tn=\"true\">12<\/span><span class=\"nx-fk-pill\" data-state=\"near\"><i aria-hidden=\"true\"><\/i>Watch<\/span><\/div><div data-fk-view=\"spark:k3\"><svg class=\"nx-fk-spark\" viewBox=\"0 0 96 26\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"none\"><path data-m=\"sarea\" data-k=\"sa\" d=\"M2,14L10.2,9.9L18.4,4.2L26.5,9.7L34.7,10.6L42.9,9L51.1,12.1L59.3,18.1L67.5,17.5L75.6,23L83.8,22.6L92,3L92,26L2,26Z\"\/><path data-m=\"sline\" data-k=\"sl\" d=\"M2,14L10.2,9.9L18.4,4.2L26.5,9.7L34.7,10.6L42.9,9L51.1,12.1L59.3,18.1L67.5,17.5L75.6,23L83.8,22.6L92,3\"\/><circle data-m=\"sdot\" data-k=\"sd\" cx=\"92\" cy=\"3\" r=\"2.4\"\/><\/svg><\/div><\/li><\/ul><div class=\"nx-cx-status\"><span class=\"nx-fk-pill\" data-state=\"info\"><i aria-hidden=\"true\"><\/i>Wave in field<\/span><span class=\"nx-cx-prod\">GCRI \u00b7 Nexus Campaigns<\/span><\/div><div class=\"nx-cx-grid\"><div class=\"nx-fk-panel nx-cx-p\" data-w=\"3\" data-t=\"chart\"><div class=\"nx-fk-panel-head\"><div><h4 class=\"nx-fk-panel-title\">Preparedness actions by area<\/h4><\/div><\/div><svg class=\"nx-fk-svg\" viewBox=\"0 0 520 210\" width=\"520\" height=\"210\" role=\"img\" focusable=\"false\" preserveAspectRatio=\"xMidYMid meet\" aria-label=\"Preparedness actions by area\" data-fk-chart=\"cx-campaigns-wave-c1\"><g data-m=\"axes\"><line data-m=\"grid\" x1=\"40\" x2=\"510\" y1=\"180\" y2=\"180\"\/><text data-m=\"tick\" x=\"34\" y=\"183.5\" text-anchor=\"end\">0<\/text><line data-m=\"grid\" x1=\"40\" x2=\"510\" y1=\"98\" y2=\"98\"\/><text data-m=\"tick\" x=\"34\" y=\"101.5\" text-anchor=\"end\">50<\/text><line data-m=\"grid\" x1=\"40\" x2=\"510\" y1=\"16\" y2=\"16\"\/><text data-m=\"tick\" x=\"34\" y=\"19.5\" text-anchor=\"end\">100<\/text><text data-m=\"label\" x=\"40\" y=\"6\" text-anchor=\"start\">share of households after the wave, survey<\/text><\/g><line data-m=\"axis\" x1=\"40\" x2=\"510\" y1=\"180\" y2=\"180\"\/><g data-m=\"col\" data-k=\"c-b0\"><rect data-m=\"bar\" data-k=\"b-b0\" data-c=\"s4\" x=\"53.2\" y=\"135.7\" width=\"67.7\" height=\"44.3\"\/><text data-m=\"tick\" x=\"87\" y=\"194\" text-anchor=\"middle\">N<\/text><rect data-m=\"hit\" x=\"40\" y=\"16\" width=\"94\" height=\"164\"\/><\/g><g data-m=\"col\" data-k=\"c-b1\"><rect data-m=\"bar\" data-k=\"b-b1\" data-c=\"s4\" x=\"147.2\" y=\"132.4\" width=\"67.7\" height=\"47.6\"\/><text data-m=\"tick\" x=\"181\" y=\"194\" text-anchor=\"middle\">S<\/text><rect data-m=\"hit\" x=\"134\" y=\"16\" width=\"94\" height=\"164\"\/><\/g><g data-m=\"col\" data-k=\"c-b2\"><rect data-m=\"bar\" data-k=\"b-b2\" data-c=\"s4\" x=\"241.2\" y=\"130.8\" width=\"67.7\" height=\"49.2\"\/><text data-m=\"tick\" x=\"275\" y=\"194\" text-anchor=\"middle\">Schools<\/text><rect data-m=\"hit\" x=\"228\" y=\"16\" width=\"94\" height=\"164\"\/><\/g><g data-m=\"col\" data-k=\"c-b3\"><rect data-m=\"bar\" data-k=\"b-b3\" data-c=\"s4\" x=\"335.2\" y=\"143.9\" width=\"67.7\" height=\"36.1\"\/><text data-m=\"tick\" x=\"369\" y=\"194\" text-anchor=\"middle\">Towns<\/text><rect data-m=\"hit\" x=\"322\" y=\"16\" width=\"94\" height=\"164\"\/><\/g><g data-m=\"col\" data-k=\"c-b4\"><rect data-m=\"bar\" data-k=\"b-b4\" data-c=\"s4\" x=\"429.2\" y=\"143.9\" width=\"67.7\" height=\"36.1\"\/><text data-m=\"tick\" x=\"463\" y=\"194\" text-anchor=\"middle\">Coast<\/text><rect data-m=\"hit\" x=\"416\" y=\"16\" width=\"94\" height=\"164\"\/><\/g><\/svg><\/div><div class=\"nx-fk-panel nx-cx-p\" data-w=\"3\" data-t=\"table\"><div class=\"nx-fk-panel-head\"><div><h4 class=\"nx-fk-panel-title\">Messages under test<\/h4><\/div><\/div><div class=\"nx-fk-tablewrap\" data-fk-view=\"table:cx-campaigns-wave-t2\"><table class=\"nx-fk-table\" data-fk-table=\"cx-campaigns-wave-t2\" aria-label=\"Messages under test\"><thead><tr><th scope=\"col\" data-col=\"c0\" aria-sort=\"none\"><button type=\"button\" data-fk-sort=\"c0\">Message<\/button><\/th><th scope=\"col\" data-col=\"c1\" aria-sort=\"none\"><button type=\"button\" data-fk-sort=\"c1\">Arm<\/button><\/th><th scope=\"col\" data-col=\"c2\" data-num=\"true\" aria-sort=\"none\"><button type=\"button\" data-fk-sort=\"c2\">Recall (%)<\/button><\/th><th scope=\"col\" data-col=\"c3\" aria-sort=\"none\"><button type=\"button\" data-fk-sort=\"c3\">Result<\/button><\/th><\/tr><\/thead><tbody><tr data-fk-key=\"cx-campaigns-wave:r2-0\" tabindex=\"0\" role=\"row\" aria-selected=\"false\"><td>Prepare a water reserve<\/td><td>A<\/td><td data-num=\"true\" data-sv=\"61\">61<\/td><td><span class=\"nx-fk-pill\" data-state=\"met\"><i aria-hidden=\"true\"><\/i>Keep<\/span><\/td><\/tr><tr data-fk-key=\"cx-campaigns-wave:r2-1\" tabindex=\"0\" role=\"row\" aria-selected=\"false\"><td>Know your warning levels<\/td><td>B<\/td><td data-num=\"true\" data-sv=\"57\">57<\/td><td><span class=\"nx-fk-pill\" data-state=\"near\"><i aria-hidden=\"true\"><\/i>Revise<\/span><\/td><\/tr><tr data-fk-key=\"cx-campaigns-wave:r2-2\" tabindex=\"0\" role=\"row\" aria-selected=\"false\"><td>Check on neighbours<\/td><td>A<\/td><td data-num=\"true\" data-sv=\"74\">74<\/td><td><span class=\"nx-fk-pill\" data-state=\"met\"><i aria-hidden=\"true\"><\/i>Keep<\/span><\/td><\/tr><\/tbody><\/table><\/div><\/div><div class=\"nx-fk-panel nx-cx-p\" data-w=\"6\" data-t=\"queue\"><div class=\"nx-fk-panel-head\"><div><h4 class=\"nx-fk-panel-title\">Safeguarding and consent<\/h4><\/div><\/div><ol class=\"nx-cx-q\"><li><span class=\"nx-fk-pill\" data-state=\"near\"><i aria-hidden=\"true\"><\/i>S-1<\/span><span class=\"nx-cx-qb\"><span class=\"nx-cx-qt\">Minor enrolled without guardian record<\/span><span class=\"nx-cx-qm\">Pause and verify<\/span><\/span><span class=\"nx-cx-age\"><span class=\"nx-cx-n\">1<\/span> d<\/span><\/li><li><span class=\"nx-fk-pill\" data-state=\"info\"><i aria-hidden=\"true\"><\/i>S-2<\/span><span class=\"nx-cx-qb\"><span class=\"nx-cx-qt\">Withdrawal request<\/span><span class=\"nx-cx-qm\">Data deleted, logged<\/span><\/span><span class=\"nx-cx-age\"><span class=\"nx-cx-n\">5<\/span> d<\/span><\/li><\/ol><\/div><\/div><div class=\"nx-fk-tip\" aria-hidden=\"true\" hidden><\/div><figcaption class=\"nx-fk-cap\"><span>Campaign wave tracker: the screen's structure, terms and states for Campaign evidence.<\/span><span data-honesty=\"true\">Placeholder names and illustrative values; a design, not a record or a live system.<\/span><\/figcaption><\/figure><\/div><\/div><\/section><section id=\"nx-sec-question\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" data-variant=\"stack\" aria-labelledby=\"nx-s-5\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">04<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">The question<\/span><\/div><h2 id=\"nx-s-5\" class=\"nx-section-title\">Campaign evidence: how the risk develops.<\/h2><p class=\"nx-lede\">Learning metrics and demonstrable outcomes. The dossier below sets out how the risk develops, what is measured, where the data come from, how it is modelled and who decides.<\/p><\/div><div class=\"nx-section-body\"><div class=\"nx-cells\" data-cols=\"2\"><div><div class=\"nx-glyph-row\"><span class=\"nx-glyph\" data-tone=\"accent\"><svg class=\"nx-i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m12.83 2.18a2 2 0 0 0-1.66 0L2.6 6.08a1 1 0 0 0 0 1.83l8.58 3.91a2 2 0 0 0 1.66 0l8.58-3.9a1 1 0 0 0 0-1.83Z\"\/><path d=\"m22 17.65-9.17 4.16a2 2 0 0 1-1.66 0L2 17.65\"\/><path d=\"m22 12.65-9.17 4.16a2 2 0 0 1-1.66 0L2 12.65\"\/><\/svg><\/span><span class=\"nx-eyebrow\">Mechanism<\/span><\/div><h3 class=\"nx-h4 nx-mt-2\">Reach is not understanding<\/h3><p class=\"nx-p nx-mt-1\">Exposure, attention, comprehension, intention and action are separate levels, and evidence at one does not establish the next. A logic model states which level each measure speaks to, so that impressions are not reported as learning or intentions as behaviour.<\/p><\/div><div><div class=\"nx-glyph-row\"><span class=\"nx-glyph\" data-tone=\"accent\"><svg class=\"nx-i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><circle cx=\"12\" cy=\"12\" r=\"6\"\/><circle cx=\"12\" cy=\"12\" r=\"2\"\/><\/svg><\/span><span class=\"nx-eyebrow\">Mechanism<\/span><\/div><h3 class=\"nx-h4 nx-mt-2\">Attribution needs a comparison<\/h3><p class=\"nx-p nx-mt-1\">Change during a campaign coincides with news, prices, seasons and other programmes. Without a comparison group, a credible counterfactual or a pre-registered design, a before-and-after difference cannot be credited to the campaign, however large it appears.<\/p><\/div><div><div class=\"nx-glyph-row\"><span class=\"nx-glyph\" data-tone=\"accent\"><svg class=\"nx-i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 3v18h18\"\/><path d=\"m19 9-5 5-4-4-3 3\"\/><\/svg><\/span><span class=\"nx-eyebrow\">Mechanism<\/span><\/div><h3 class=\"nx-h4 nx-mt-2\">Metrics bend practice<\/h3><p class=\"nx-p nx-mt-1\">When a measure becomes a target it stops measuring well. Campaigns optimised for engagement reward provocative content, platforms change how they count views, and easy metrics crowd out harder evidence. The choice of metric shapes what the campaign becomes.<\/p><\/div><div><div class=\"nx-glyph-row\"><span class=\"nx-glyph\" data-tone=\"accent\"><svg class=\"nx-i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"4.5\" r=\"2.5\"\/><path d=\"m10.2 6.3-3.9 3.9\"\/><circle cx=\"4.5\" cy=\"12\" r=\"2.5\"\/><path d=\"M7 12h10\"\/><circle cx=\"19.5\" cy=\"12\" r=\"2.5\"\/><path d=\"m13.8 17.7 3.9-3.9\"\/><circle cx=\"12\" cy=\"19.5\" r=\"2.5\"\/><\/svg><\/span><span class=\"nx-eyebrow\">Mechanism<\/span><\/div><h3 class=\"nx-h4 nx-mt-2\">Evidence travels poorly<\/h3><p class=\"nx-p nx-mt-1\">Effects found in one country, medium or period often do not replicate elsewhere. Positive evaluations are published more often than null ones, so reviews of the literature can overstate what campaigns achieve. Context has to travel with every result.<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"nx-sec-terms\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" data-variant=\"split\" aria-labelledby=\"nx-s-6\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">05<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Key terms<\/span><\/div><h2 id=\"nx-s-6\" class=\"nx-section-title\">Terms used on this page.<\/h2><p class=\"nx-lede\">Each term as this page uses it. Where a standard-setting body defines the term, the wording follows that body.<\/p><\/div><div class=\"nx-section-body\"><div class=\"nx-table-wrap\"><table class=\"nx-table\" data-stack=\"true\"><thead><tr><th scope=\"col\">Term<\/th><th scope=\"col\">Definition<\/th><\/tr><\/thead><tbody><tr><td data-label=\"Term\">Deduplicated reach<\/td><td data-label=\"Definition\">The number of distinct people a campaign reached, counting each person once across channels.<\/td><\/tr><tr><td data-label=\"Term\">Pre-registration<\/td><td data-label=\"Definition\">Publishing an evaluation's design and analysis plan before results are known.<\/td><\/tr><tr><td data-label=\"Term\">Null result<\/td><td data-label=\"Definition\">A finding of no detectable effect, which still informs future campaigns when published.<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/section><section id=\"nx-sec-indicators\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" aria-labelledby=\"nx-s-7\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">06<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Indicators<\/span><\/div><h2 id=\"nx-s-7\" class=\"nx-section-title\">What is measured, and how well.<\/h2><p class=\"nx-lede\">Each indicator carries its unit, its cadence, the kind of source behind it and the evidence label a value would carry. No values are shown: a programme supplies them under its own authority.<\/p><\/div><div class=\"nx-section-body\"><div class=\"nx-table-wrap\"><table class=\"nx-table\" data-stack=\"true\"><thead><tr><th scope=\"col\">Indicator<\/th><th scope=\"col\">Unit<\/th><th scope=\"col\">Cadence<\/th><th scope=\"col\">Source type<\/th><th scope=\"col\">Label<\/th><\/tr><\/thead><tbody><tr><td data-label=\"Indicator\">Deduplicated reach<\/td><td data-label=\"Unit\">persons or accounts reached<\/td><td data-label=\"Cadence\">per campaign<\/td><td data-label=\"Source type\">Platform and site analytics<\/td><td data-label=\"Label\"><span class=\"nx-chip\">ESTIMATED<\/span><\/td><\/tr><tr><td data-label=\"Indicator\">Message recall<\/td><td data-label=\"Unit\">percent of a sampled audience recalling the message<\/td><td data-label=\"Cadence\">per survey wave<\/td><td data-label=\"Source type\">Post-campaign survey<\/td><td data-label=\"Label\"><span class=\"nx-chip\">REPORTED<\/span><\/td><\/tr><tr><td data-label=\"Indicator\">Comprehension gain<\/td><td data-label=\"Unit\">difference in test scores before and after<\/td><td data-label=\"Cadence\">per cohort<\/td><td data-label=\"Source type\">Pre and post assessment<\/td><td data-label=\"Label\"><span class=\"nx-chip\">OBSERVED<\/span><\/td><\/tr><tr><td data-label=\"Indicator\">Intention to act<\/td><td data-label=\"Unit\">mean score on a validated scale<\/td><td data-label=\"Cadence\">per survey wave<\/td><td data-label=\"Source type\">Survey instrument<\/td><td data-label=\"Label\"><span class=\"nx-chip\">REPORTED<\/span><\/td><\/tr><tr><td data-label=\"Indicator\">Observed protective action<\/td><td data-label=\"Unit\">proportion of a sample observed taking the action<\/td><td data-label=\"Cadence\">per study<\/td><td data-label=\"Source type\">Observation or administrative records<\/td><td data-label=\"Label\"><span class=\"nx-chip\">OBSERVED<\/span><\/td><\/tr><tr><td data-label=\"Indicator\">Effect estimate<\/td><td data-label=\"Unit\">standardised difference with confidence interval<\/td><td data-label=\"Cadence\">per evaluation<\/td><td data-label=\"Source type\">Controlled or quasi-experimental evaluation<\/td><td data-label=\"Label\"><span class=\"nx-chip\">ESTIMATED<\/span><\/td><\/tr><tr><td data-label=\"Indicator\">Pre-registration status<\/td><td data-label=\"Unit\">registered or not, with registry and date<\/td><td data-label=\"Cadence\">per evaluation<\/td><td data-label=\"Source type\">Trial and study registries<\/td><td data-label=\"Label\"><span class=\"nx-chip\">DECLARED<\/span><\/td><\/tr><tr><td data-label=\"Indicator\">Cost per person reached<\/td><td data-label=\"Unit\">currency per person<\/td><td data-label=\"Cadence\">per campaign<\/td><td data-label=\"Source type\">Budget and reach records<\/td><td data-label=\"Label\"><span class=\"nx-chip\">ESTIMATED<\/span><\/td><\/tr><\/tbody><\/table><\/div><div class=\"nx-live-slot\" data-nxf-slot=\"indicators\" data-nxf-kind=\"indicator\" data-nxf-resource=\"nexus:\/\/gcri\/G07\/topics\/campaign-evidence\/#indicators\" data-nxf-title=\"Indicators\" data-nxf-height=\"520\" hidden><\/div><\/div><\/div><\/section><section id=\"nx-sec-pipeline\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" aria-labelledby=\"nx-s-8\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">07<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Canvas<\/span><\/div><h2 id=\"nx-s-8\" class=\"nx-section-title\">From sources to decisions.<\/h2><p class=\"nx-lede\">The topic as a computational graph: named sources feed the methods, an evidence review gates the outputs, and the decisions stay with the authorities that hold them.<\/p><\/div><div class=\"nx-section-body\"><div class=\"nx-plate\" data-wide=\"true\"><div class=\"nx-plate-label\"><span class=\"nx-eyebrow\"><strong>Pipeline canvas<\/strong> \u00b7 Campaign evidence as a run graph<\/span><span class=\"nx-eyebrow\">Design, not a record<\/span><\/div><div class=\"nx-figure-frame\" data-scene=\"true\"><svg class=\"nx-figure nx-ui nx-dag\" viewBox=\"0 0 1200 564\" data-nx-dag=\"true\" data-w=\"1200\" data-h=\"564\" role=\"img\" aria-labelledby=\"nx-dag-g07-topics-campaign-evidence-prisma-t nx-dag-g07-topics-campaign-evidence-prisma-d\" data-nx-z=\"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\"><title id=\"nx-dag-g07-topics-campaign-evidence-prisma-t\">Campaign evidence: systematic evidence synthesis<\/title><desc id=\"nx-dag-g07-topics-campaign-evidence-prisma-d\">A question is framed with its owner and a protocol registered; records are searched, screened and checked for eligibility by two reviewers; data are extracted, synthesised and graded for certainty before a brief is written. Design of the process, not a record of a run.<\/desc><\/svg><\/div><\/div><p class=\"nx-caption\"><strong>Fig. 02<\/strong><span>Nodes carry their type, two metric rows and a state; connectors show what feeds what; dashed frames name the owners; the timeline is the cadence. Design of the pipeline, not a record of a run.<\/span><\/p><\/div><\/div><\/section><section id=\"nx-sec-sources\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" data-variant=\"stack\" aria-labelledby=\"nx-s-9\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">08<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Sources<\/span><\/div><h2 id=\"nx-s-9\" class=\"nx-section-title\">Where the evidence comes from.<\/h2><p class=\"nx-lede\">Named public datasets and institutional records, each with its licence class. Sources by agreement are used only under their terms and never republished.<\/p><\/div><div class=\"nx-section-body\"><div class=\"nx-table-wrap\"><table class=\"nx-table\" data-stack=\"true\"><thead><tr><th scope=\"col\">Source<\/th><th scope=\"col\">What it gives<\/th><th scope=\"col\">Licence class<\/th><\/tr><\/thead><tbody><tr><td data-label=\"Source\">3ie Development Evidence Portal<\/td><td data-label=\"What it gives\">Impact evaluations and systematic reviews of development interventions, including communication<\/td><td data-label=\"Licence class\">Free to read<\/td><\/tr><tr><td data-label=\"Source\">Campbell Collaboration systematic reviews<\/td><td data-label=\"What it gives\">Reviews of social interventions with stated methods and certainty of evidence<\/td><td data-label=\"Licence class\">Open access, CC BY<\/td><\/tr><tr><td data-label=\"Source\">AEA RCT Registry<\/td><td data-label=\"What it gives\">Pre-registered randomised trials in the social sciences<\/td><td data-label=\"Licence class\">Free to read; metadata openly available<\/td><\/tr><tr><td data-label=\"Source\">OSF Registries<\/td><td data-label=\"What it gives\">Pre-registered study designs and analysis plans<\/td><td data-label=\"Licence class\">Free to read; metadata CC0<\/td><\/tr><tr><td data-label=\"Source\">Meta Content Library and API<\/td><td data-label=\"What it gives\">Public content and engagement data from Facebook and Instagram, the successor to CrowdTangle<\/td><td data-label=\"Licence class\">Access by application for qualified researchers<\/td><\/tr><tr><td data-label=\"Source\">OECD DAC Evaluation Resource Centre<\/td><td data-label=\"What it gives\">Evaluation reports from development agencies<\/td><td data-label=\"Licence class\">Free to read<\/td><\/tr><tr><td data-label=\"Source\">Platform transparency reports<\/td><td data-label=\"What it gives\">Reach, moderation and enforcement data published by platforms, including under the EU Digital Services Act<\/td><td data-label=\"Licence class\">Free to read; reuse per platform terms<\/td><\/tr><\/tbody><\/table><\/div><div class=\"nx-live-slot\" data-nxf-slot=\"evidence\" data-nxf-kind=\"evidence\" data-nxf-resource=\"nexus:\/\/gcri\/G07\/topics\/campaign-evidence\/#evidence\" data-nxf-title=\"Sources\" data-nxf-height=\"520\" hidden><\/div><\/div><\/div><\/section><section id=\"nx-sec-decisions\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" data-variant=\"split\" aria-labelledby=\"nx-s-10\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">09<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Decisions<\/span><\/div><h2 id=\"nx-s-10\" class=\"nx-section-title\">Who decides, and what the evidence serves.<\/h2><p class=\"nx-lede\">Nexus Campaigns prepares evidence. The decisions below are taken by the authorities named, under their own rules, and never by the platform.<\/p><\/div><div class=\"nx-section-body\" data-lv=\"ledger\"><div class=\"nx-table-wrap\"><table class=\"nx-table\" data-stack=\"true\"><thead><tr><th scope=\"col\">Who decides<\/th><th scope=\"col\">The question<\/th><th scope=\"col\">Evidence this page serves<\/th><\/tr><\/thead><tbody><tr><td data-label=\"Who decides\">Funders and foundations<\/td><td data-label=\"The question\">Whether to continue, scale or stop funding a campaign<\/td><td data-label=\"Evidence this page serves\">Outcome records by level; effect estimates with intervals; quality of the evaluation design<\/td><\/tr><tr><td data-label=\"Who decides\">Public health and communication agencies<\/td><td data-label=\"The question\">Which channels and formats to use in the next campaign<\/td><td data-label=\"Evidence this page serves\">Comprehension and recall evidence; cost per person reached; context of each result<\/td><\/tr><tr><td data-label=\"Who decides\">National audit offices and evaluation units<\/td><td data-label=\"The question\">Whether public spending on campaigns met its stated aims<\/td><td data-label=\"Evidence this page serves\">Logic models; pre-registration records; observed action measures<\/td><\/tr><tr><td data-label=\"Who decides\">Platform research and transparency teams<\/td><td data-label=\"The question\">Which data to make available to independent researchers<\/td><td data-label=\"Evidence this page serves\">Documented researcher access needs; gaps in published transparency data<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"nx-h4 nx-mt-4\">Outputs this topic produces<\/h3><ul class=\"nx-list\"><li>Campaign outcome records separating reach, understanding, intention and observed action<\/li><li>Logic models stating what each measure can and cannot show<\/li><li>Pre-registered evaluation plans, with null results published alongside positive ones<\/li><li>Learning summaries recording the context each result came from<\/li><\/ul><\/div><\/div><\/section><section id=\"nx-sec-core-questions\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" aria-labelledby=\"nx-s-11\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">10<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Core questions<\/span><\/div><h2 id=\"nx-s-11\" class=\"nx-section-title\">What experts ask.<\/h2><\/div><div class=\"nx-section-body\"><ol class=\"nx-rows\"><li><span class=\"nx-eyebrow nx-index\">01<\/span><div><h3 class=\"nx-h4\">What should change?<\/h3><p class=\"nx-p nx-mt-1\">Knowledge, intended action, trusted sources or behaviour, chosen to match the campaign's aim.<\/p><\/div><\/li><li><span class=\"nx-eyebrow nx-index\">02<\/span><div><h3 class=\"nx-h4\">Compared with what?<\/h3><p class=\"nx-p nx-mt-1\">The baseline and, where feasible, a comparison group, so change can be attributed with care.<\/p><\/div><\/li><li><span class=\"nx-eyebrow nx-index\">03<\/span><div><h3 class=\"nx-h4\">How long does it last?<\/h3><p class=\"nx-p nx-mt-1\">Whether effects persist after the campaign or fade within weeks.<\/p><\/div><\/li><li><span class=\"nx-eyebrow nx-index\">04<\/span><div><h3 class=\"nx-h4\">Who was missed?<\/h3><p class=\"nx-p nx-mt-1\">Which groups the campaign did not reach and why.<\/p><\/div><\/li><\/ol><\/div><\/div><\/section><section id=\"nx-sec-mechanisms\" class=\"nx-section\" data-hue=\"social\" aria-labelledby=\"nx-s-12\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">11<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Mechanisms<\/span><\/div><h2 id=\"nx-s-12\" class=\"nx-section-title\">What drives the outcome.<\/h2><\/div><div class=\"nx-section-body\"><p class=\"nx-p\">Reach is easy to count and weakly linked to effect. Impressions and views say little about understanding. Evaluation research distinguishes outputs (what was delivered), outcomes (what changed for people) and impact (longer-term change attributable to the campaign).<\/p><p class=\"nx-p\">Attribution is the hard part. Other messages, events and policies move the same measures. Without a baseline and some form of comparison, a campaign may claim credit for change it did not cause or miss effects it did have.<\/p><p class=\"nx-p\">Publication bias distorts learning. If only successes are reported, the field learns little. Recording null and negative results is as valuable as recording successes, and it protects the next campaign team from repeating an approach that has already failed elsewhere.<\/p><p class=\"nx-p\">Measures also shape behaviour. A team rewarded for reach will optimize for reach. Agreeing measures of understanding or action before launch keeps attention on the public purpose.<\/p><\/div><\/div><\/section><section id=\"nx-sec-methods-and-limits\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" data-variant=\"stack\" aria-labelledby=\"nx-s-13\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">12<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Methods and limits<\/span><\/div><h2 id=\"nx-s-13\" class=\"nx-section-title\">How evidence is gathered, and where it stops.<\/h2><\/div><div class=\"nx-section-body\"><div class=\"nx-table-wrap\"><table class=\"nx-table\" data-stack=\"true\"><thead><tr><th scope=\"col\">Method<\/th><th scope=\"col\">What it shows<\/th><th scope=\"col\">Its limit<\/th><\/tr><\/thead><tbody><tr><td data-label=\"Method\">Baseline and follow-up surveys<\/td><td data-label=\"What it shows\">Change in knowledge or intentions<\/td><td data-label=\"Its limit\">Self-report and attrition<\/td><\/tr><tr><td data-label=\"Method\">Comparison designs<\/td><td data-label=\"What it shows\">Effect relative to a group not reached<\/td><td data-label=\"Its limit\">Often hard to arrange ethically or practically<\/td><\/tr><tr><td data-label=\"Method\">Administrative data<\/td><td data-label=\"What it shows\">Behaviour such as service uptake<\/td><td data-label=\"Its limit\">Many confounding influences<\/td><\/tr><tr><td data-label=\"Method\">Qualitative follow-up<\/td><td data-label=\"What it shows\">Why the campaign worked or did not<\/td><td data-label=\"Its limit\">Not generalizable on its own<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/section><section id=\"nx-sec-methods\" class=\"nx-section\" data-hue=\"social\" aria-labelledby=\"nx-s-14\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">13<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Methods<\/span><\/div><h2 id=\"nx-s-14\" class=\"nx-section-title\">How it is studied, and what the methods cannot say.<\/h2><\/div><div class=\"nx-section-body\"><div class=\"nx-methods\" data-limits=\"true\"><ol class=\"nx-mledger\" aria-label=\"Methods\"><li><a class=\"nx-mledger-main\" href=\"https:\/\/therisk.global\/nexus-campaigns\/stem\/social-science\/\"><span class=\"nx-mledger-n\" aria-hidden=\"true\">01<\/span><span class=\"nx-mledger-body\"><span class=\"nx-mledger-name\">Social and behavioural science<\/span><span class=\"nx-mledger-role\">Audience research before a campaign \u00b7 Pre-testing material for comprehension<\/span><\/span><span class=\"nx-mledger-go\"><span class=\"nx-mledger-go-label\">Applied here<\/span><svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/span><\/a><div class=\"nx-mledger-aside\"><a class=\"nx-mledger-canon\" href=\"https:\/\/therisk.global\/stem\/science\/social-science\/\" aria-label=\"Social and behavioural science: canonical page on the STEM Commons\">Canonical \u00b7 STEM Commons <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/li><li><a class=\"nx-mledger-main\" href=\"https:\/\/therisk.global\/nexus-campaigns\/stem\/decision-analysis\/\"><span class=\"nx-mledger-n\" aria-hidden=\"true\">02<\/span><span class=\"nx-mledger-body\"><span class=\"nx-mledger-name\">Decision analysis under uncertainty<\/span><span class=\"nx-mledger-role\">Communicating before the evidence settles \u00b7 Choosing channels and audiences<\/span><\/span><span class=\"nx-mledger-go\"><span class=\"nx-mledger-go-label\">Applied here<\/span><svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/span><\/a><div class=\"nx-mledger-aside\"><a class=\"nx-mledger-canon\" href=\"https:\/\/therisk.global\/stem\/mathematics\/decision-analysis\/\" aria-label=\"Decision analysis under uncertainty: canonical page on the STEM Commons\">Canonical \u00b7 STEM Commons <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/li><\/ol><aside class=\"nx-limits\" aria-label=\"What the methods cannot say\"><span class=\"nx-eyebrow\">What the methods cannot say<\/span><p class=\"nx-limits-text\">Reach figures from platforms are estimates under changing definitions and cannot be audited independently. Surveys of recall and intention carry social desirability and recall bias. Controlled evaluations are costly, rare and bound to their context, and many campaigns are too small to detect modest effects. Behaviour is shaped by price, law, infrastructure and events that campaigns do not control. Nexus Campaigns records what each measure shows and does not claim that a campaign changed behaviour without a design that supports it.<\/p><\/aside><\/div><\/div><\/div><\/section><section id=\"nx-s-15-sec\" class=\"nx-section\" data-hue=\"social\" data-tone=\"alt\" aria-labelledby=\"nx-s-15\"><div class=\"nx-container\"><div class=\"nx-section-head\"><div class=\"nx-eyebrow-row\"><span class=\"nx-eyebrow\">14<\/span><span class=\"nx-rule\" aria-hidden=\"true\"><\/span><span class=\"nx-eyebrow\">Questions<\/span><\/div><h2 id=\"nx-s-15\" class=\"nx-section-title\">Questions and answers.<\/h2><\/div><div class=\"nx-section-body\"><div class=\"nx-faq\"><details><summary>Why not just report reach?<\/summary><div class=\"nx-answer\">Reach shows how many people may have seen something, not whether they understood, believed or acted on it. Reporting it as impact overstates what is known.<\/div><\/details><details><summary>What is a counterfactual?<\/summary><div class=\"nx-answer\">An estimate of what would have happened without the campaign, usually from a comparison group or a design that rules out other explanations. Without one, change cannot be attributed to the campaign.<\/div><\/details><details><summary>Why publish null results?<\/summary><div class=\"nx-answer\">Because an evidence base built only from successes overstates what campaigns achieve and misleads the next funder. A null result is information about what did not work in that context.<\/div><\/details><details><summary>What replaced CrowdTangle?<\/summary><div class=\"nx-answer\">Meta closed CrowdTangle and moved researcher access to the Meta Content Library. Access is by application, and coverage and definitions differ, so comparisons across the change need care.<\/div><\/details><details><summary>Are disappointing results published?<\/summary><div class=\"nx-answer\">Yes. Outcome records report results against the measures agreed before launch, including those that fall short.<\/div><\/details><details><summary>Does every campaign need a control group?<\/summary><div class=\"nx-answer\">No. Comparison designs are used where they are ethical and feasible. Where they are not, the record states the limits of the claim.<\/div><\/details><details><summary>Can I see the data behind a result?<\/summary><div class=\"nx-answer\">Aggregate results are published with their method. Individual responses are never published, in line with each campaign's consent protocol.<\/div><\/details><\/div><\/div><\/div><\/section><section class=\"nx-section\" data-tone=\"alt\" aria-labelledby=\"nx-rel-16\"><div class=\"nx-container\"><span class=\"nx-eyebrow\">Related<\/span><h2 id=\"nx-rel-16\" class=\"nx-h3 nx-mt-2\">Around Nexus Campaigns.<\/h2><nav class=\"nx-related nx-mt-3\" aria-label=\"Related\"><a href=\"https:\/\/therisk.global\/nexus-campaigns\/topics\/risk-literacy\/\">Risk literacy <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/nexus-campaigns\/topics\/water-and-food-awareness\/\">Water and food awareness <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/nexus-campaigns\/topics\/community-preparedness\/\">Community preparedness <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/nexus-campaigns\/topics\/responsible-ai-literacy\/\">Responsible AI literacy <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/nexus-campaigns\/topics\/campaign-governance\/\">Campaign governance <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/nexus-campaigns\/topics\/participation-consent\/\">Participation consent <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/nexus-campaigns\/\">Nexus Campaigns home <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/nexus-campaigns\/counterparts\/\">Counterparts across the Consortium <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/\">The Global Centre for Risk and Innovation home <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a href=\"https:\/\/therisk.global\/trust\/\">GCRI governance and trust <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><\/nav><\/div><\/section><section class=\"nx-closing\" aria-labelledby=\"nx-close-17\"><div class=\"nx-container\"><span class=\"nx-eyebrow\">Nexus Campaigns<\/span><h2 id=\"nx-close-17\" class=\"nx-section-title\">Bring your expertise to this field.<\/h2><p class=\"nx-lede\">The current service level is R0: information and enquiries. An enquiry receives a reference and names the next step; applications, payments, compute allocations and registrations open only when their team, terms and review capacity exist.<\/p><div class=\"nx-actions\"><a class=\"nx-btn\" data-variant=\"primary\" href=\"mailto:contact@therisk.global?subject=Nexus%20Campaigns%3A%20Campaign%20evidence\">Write to the team <svg class=\"nx-arrow\" viewBox=\"0 0 16 16\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 8h10M9 4l4 4-4 4\"\/><\/svg><\/a><a class=\"nx-btn\" data-variant=\"secondary\" href=\"https:\/\/therisk.global\/nexus-campaigns\/contact\/\">See all contact routes<\/a><\/div><\/div><\/section><\/div><\/div><script class=\"_iub_cs_skip\">window.__nxMount ? window.__nxMount(document.currentScript) : null;<\/script>\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"FAQPage\",\"@id\":\"https:\/\/therisk.global\/nexus-campaigns\/topics\/campaign-evidence\/#faq\",\"isPartOf\":{\"@id\":\"https:\/\/therisk.global\/nexus-campaigns\/topics\/campaign-evidence\/#webpage\"},\"inLanguage\":\"en\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why not just report reach?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reach shows how many people may have seen something, not whether they understood, believed or acted on it. 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