GCRI · Campaigns
STEM foundation of Campaigns
The science, technology, engineering and mathematics Campaigns rests on. Each method has a canonical page in the STEM Commons, hosted by the Global Centre for Risk and Innovation (GCRI), and a page here on how it is applied in this field.
STEM foundation of Campaigns in four parts.
The methods behind the field.
- 01Social and behavioural scienceAudience research before a campaign · Pre-testing material for comprehensionSteward · Society and Human DevelopmentApplied here
- 02Decision analysis under uncertaintyCommunicating before the evidence settles · Choosing channels and audiencesSteward · Systemic Risk ManagementApplied here
Why public risk campaign needs this combination of methods.
Campaign work rests on social and behavioural science for what people understand and do, and decision analysis for designing and evaluating interventions.
Grounding makes claims checkable.
When a finding names the methods it depends on, a reader can see its assumptions and limits, and an expert in that method can challenge it.
Where this page’s references lead.
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Pages in STEM foundation of Campaigns.
Questions and answers.
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