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GCRINexus CampaignsEstablished
Information and public trust · Society and human development
Nexus Campaigns
Public-interest communication, participation and campaign-specific knowledge mobilization. Nexus Campaigns is an established platform published by The Global Centre for Risk and Innovation.
- Publisher
- The Global Centre for Risk and Innovation
- Field
- Information and public trust, Society and human development
- 01QuestionNational, regional or institutional priority
- 02EvidenceSTEM foundation of the platform
- 03BuildNexus Foundry
- 04OrganizeNexus Ecosystem
- 05TestNexus Universe (independent site)
- 06PublishNexus Reports
- 07DecideCompetent authorities and institutions, through Nexus Rails
- 08RenewCorrections and the next annual agenda
- STEM methods
- 2
- Canonical methods this field applies
- Topics
- 8
- Subject pages in the field
- Counterparts
- 2
- Platforms in shared fields at GCRI, GRF and GRA
- Report series
- 1
- Nexus Reports series it contributes to
01In brief
Nexus Campaigns in brief.
Risk communication is the real-time exchange of information, advice and opinions between experts or officials and people facing a threat, so they can take informed decisions, in WHO usage. Nexus Campaigns studies how public understanding, participation and trust form and spread, and how public-interest campaigns keep claims honest, participation voluntary and outcomes on record.
Who it serves
Its community
Educators; civic groups; researchers; community partners; programme teams.
How it works
Its methods
Audience research; consented participation; public communication evaluation.
What it produces
Its outputs
Campaign explainers; responsible participation guides; campaign outcome records.
02Console
Campaign wave tracker, in outline.
The working screen behind this platform: its structure, terms and states. Names are placeholders and values illustrative.
Campaign wave tracker
Wave 2 · Campaign area North
- People reached481433Active
- Consent complete, % of participants97Normal
- Knowledge score change0.9pointsNormal
- Open feedback items7Watch
Wave in fieldGCRI · Nexus Campaigns
Preparedness actions by area
Messages under test
| Prepare a water reserve | A | 41 | Revise |
| Know your warning levels | B | 58 | Revise |
| Check on neighbours | A | 36 | Keep |
Safeguarding and consent
- S-1Minor enrolled without guardian recordPause and verify2 d
- S-2Withdrawal requestData deleted, logged1 d
03Geography
People and exposure in South Asia.
For nexus campaigns, in GCRI's spatial-intelligence reading, the map opens on population density, true-colour imagery and night lights with true colour from NASA GIBS, framed on South Asia; every other NASA layer, live feed and forecast waits in the layer list.
The interactive map needs JavaScript; the layer list and sources are below.
Layers 3
People and exposure, for this page
Keyboard, with the map focused
Hold Ctrl or ⌘ and scroll to zoom
Latest available
NASA GIBS / EOSDIS · ASTER GDEM (METI, NASA) · Blue Marble (NASA) · © OpenStreetMap contributors (ODbL) · Natural Earth
Loading the latest NASA imagery.
Drag to move. Ctrl or ⌘ and scroll, pinch or the buttons to zoom; hover for the values under the pointer; reset returns to the region.
For nexus campaigns, in GCRI's spatial-intelligence reading, the map opens on population density, true-colour imagery and night lights with true colour from NASA GIBS, framed on South Asia; every other NASA layer, live feed and forecast waits in the layer list.Satellite and model products as NASA publishes them, each with its own date; indicators, not assessments of any place; claim ceiling INTEGRATED.
Data: NASA GIBS · ASTER GDEM · Blue Marble · © OpenStreetMap contributors · Natural Earth · GDACS · Copernicus Sentinel-2 L2A · NASA HLS S30Sources and licences
- We acknowledge the use of imagery provided by services from NASA's Global Imagery Browse Services (GIBS), part of NASA's Earth Science Data and Information System (ESDIS). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
- We acknowledge the use of imagery provided by services from NASA's Global Imagery Browse Services (GIBS), part of NASA's Earth Science Data and Information System (ESDIS). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
- Center for International Earth Science Information Network (CIESIN), Columbia University. 2018. Gridded Population of the World, Version 4 (GPWv4): Population Density, Revision 11. NASA Socioeconomic Data and Applications Center (SEDAC). Licensed under CC BY 4.0. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). CC BY 4.0
- VIIRS near-real-time products (flood, land surface temperature, snow cover, corrected reflectance), NASA LANCE; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
- VIIRS Black Marble night-time lights, NASA Goddard Space Flight Center; distributed by the NASA Level-1 and Atmosphere Archive and Distribution System (LAADS DAAC); imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
- MODIS land products (vegetation indices, gross primary production, land cover), NASA LP DAAC and LANCE; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
- ASTER GDEM is a product of METI and NASA (ASTER Global Digital Elevation Model V003, NASA LP DAAC); imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
- Made with Natural Earth. Free vector and raster map data @ naturalearthdata.com. Public domain
- © OpenStreetMap contributors (ODbL), via NASA GIBS (coastlines, boundaries, roads and place names). Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). ODbL
- Blue Marble, NASA Earth Observatory; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into H3 cells where shown (modified). NASA open data
- Context on the globe and flat map: coastlines, boundaries, roads and place names from NASA GIBS reference layers (OpenStreetMap data, ODbL, © OpenStreetMap contributors); Blue Marble imagery as an optional base; 3D terrain and the elevation read-out from the ASTER GDEM elevation colour index (5 m to 200 m classes, exaggerated for legibility). Boundaries are drawn as published and imply no position on any territory.
- Globe: MapLibre GL JS 6.9.1, BSD-3-Clause, © MapLibre contributors.
- Live: GDACS (EC JRC / UN OCHA) Events are indicative, not official warnings.
- Observed (EO): Copernicus Sentinel-2 L2A (contains modified Copernicus Sentinel data 2026), Microsoft Planetary Computer
- Observed (EO): NASA HLS S30 (contains modified Copernicus Sentinel data 2026). We acknowledge the use of imagery provided by services from NASA's Global Imagery Browse Services (GIBS), part of NASA's Earth Science Data and Information System (ESDIS).
- Optional layers (35 sources in the layer list: live, forecast, observed and context) print their provider credit on the map and here when switched on; forecasts are model output and derived indices are estimates.
Layers and dates
- Population density, 2020: Population: CIESIN, Columbia University, Gridded Population of the World v4.11 (2018), NASA SEDAC, CC BY 4.0 · static
- True colour: VIIRS NOAA-20 corrected reflectance, NASA LANCE · 13 Oct 2026
- Night-time lights, daily: VIIRS Black Marble (VNP46A2), NASA LAADS DAAC · 12 Oct 2026
- Land cover type (IGBP), yearly: MODIS Terra and Aqua land cover (MCD12Q1), NASA LP DAAC · 2024
- Flood water, 3-day composite: VIIRS Global Flood Product, NASA LANCE · 14 Oct 2026
- Enhanced vegetation index, rolling 8 days: MODIS Terra EVI, NASA LANCE · 13 Oct 2026
04Topics
The questions this field works on.
Topic
Risk literacy
Teaching complex risks with clear evidence.
TopicWater and food awareness
Campaigns rooted in life-support systems.
TopicCommunity preparedness
Preparedness information and community safeguards.
TopicResponsible AI literacy
Practical understanding of AI risks.
TopicCampaign governance
Sponsor neutrality and public claims.
TopicParticipation consent
Voluntary roles and privacy.
TopicCampaign evidence
Learning metrics and demonstrable outcomes.
TopicCampaign completion
Records, reflection and exit pathways.
05The problem
Risk communication fails in predictable ways.
Decades of research on risk perception show that people do not weigh hazards the way models do. Familiar, voluntary and visible risks feel smaller than unfamiliar, imposed and invisible ones. Trust in the messenger shapes belief in the message, and trust is lost faster than it is earned. Numbers alone rarely move behaviour; people act when they understand what a risk means for them, what they can do and that the action is within reach.
Failures cascade. A water advisory that reaches only those who read one language leaves others exposed. A preparedness campaign that overstates certainty erodes trust for the next one. A well-meant message that names an institution without permission creates a false impression of authority, and a campaign that collects personal data it does not need creates a privacy risk of its own. In a crisis, unclear messages compete with rumour and with deliberate disinformation, and the people with the least time, money or connection are the most exposed to the gap.
Campaigns therefore need the same discipline as any other intervention: a stated purpose, evidence that holds, a defined audience, a way to measure effect and an honest record of what did not work.
06Cycle
How work moves in this field.
A question becomes evidence, a governed build, an organized community, a controlled test, a reviewed publication and, finally, a decision taken by the competent authority under its own rules.
- QuestionNational, regional or institutional priorityQuestion in Nexus Campaigns
- EvidenceSTEM foundation of the platformEvidence in Nexus Campaigns
- BuildNexus FoundryBuild in Nexus Campaigns
- OrganizeNexus EcosystemOrganize in Nexus Campaigns
- TestNexus Universe (independent site)Test in Nexus Campaigns
- PublishNexus ReportsPublish in Nexus Campaigns
- DecideCompetent authorities and institutions, through Nexus RailsDecide in Nexus Campaigns
- RenewCorrections and the next annual agendaRenew in Nexus Campaigns
07Canvas
The Nexus cycle on this platform.
Canvas · the Nexus cycle on this platformDesign, not a record
Fig.The Nexus cycle on this platform, from question to renewal. Design, not a record of a run.
08What the platform does
Evidence-based campaigns for named publics.
Nexus Campaigns serves educators, civic groups, researchers, community partners and programme teams who want to explain a risk, invite participation or mobilize knowledge for public benefit.
Explain
Campaign explainers
Plain-language material on a risk, with each claim sourced and its uncertainty stated.
Involve
Responsible participation guides
Voluntary, accessible and consented routes for people to contribute, with a way to withdraw.
Measure
Campaign outcome records
Measured results against aims agreed before launch, including results that fall short.
Campaigns explain and prepare. They never issue warnings: warnings come only from the authorities mandated to give them, and campaign material points people to those authorities.
09Across the Consortium
Grounded in science, connected to governance and finance.
The platform rests on two canonical methods in the STEM Commons: social and behavioural science, which supplies audience research, survey design and evaluation, and decision analysis under uncertainty, which helps a campaign say what a person can reasonably do when the evidence is incomplete. Their application here is described on social and behavioural science in Nexus Campaigns and decision analysis under uncertainty in Nexus Campaigns.
The same field is governed at The Global Risks Forum (GRF) through Information Integrity, which convenes institutions on misinformation, crisis information and public trust. The Global Risks Alliance (GRA) connects through Institutional Funds Nexus, where long-horizon investors examine how public understanding of risk shapes stewardship. The method behind every campaign is set out in how campaigns work, and lessons can feed the Evidence Brief series of Nexus Reports.
10Coverage
The areas of information and public trust this platform takes on.
Nexus Campaigns studies how public understanding, participation and trust in information form, degrade and spread, and how public-interest campaigns can keep their claims honest, their participation voluntary and their outcomes on record. Its pages cover risk literacy, life-support awareness, preparedness, AI literacy, governance, consent, evidence and completion, setting out the science, data, methods and decisions for each, with every measure labelled by its evidence.
Area
Risk literacy
How people read probabilities, forecasts and evidence about uncertain harm, and which presentation formats reduce misreading.
Area
Information integrity
Trust in sources, the spread of false and misleading content, and how corrections and information voids shape understanding.
Area
Life-support awareness
Public understanding of water and food systems, the advisories issued about them, and rumour during shortages.
Area
Preparedness and warning
How preparedness information and warnings travel, where the chain breaks, and safeguards for people who are hard to reach.
Area
AI literacy
Practical understanding of AI systems, synthetic media, provenance and rights over automated decisions.
Area
Participation and consent
Voluntary roles, informed and revocable consent, privacy and safeguarding in public engagement.
Area
Campaign governance
Sponsor disclosure, editorial independence, evidence behind public claims and correction when claims are wrong.
Area
Evidence and completion
Measuring reach, understanding and outcomes honestly, and closing campaigns with records, reflection and exit pathways.
11Key terms
Terms used on this page.
Each term as this page uses it. Where a standard-setting body defines the term, the wording follows that body.
| Term | Definition |
|---|---|
| Risk communication | The real-time exchange of information, advice and opinions between experts or officials and people facing a threat to their health, economic or social well-being. |
| Risk literacy | The ability to find, understand and weigh information about uncertain harms, such as probabilities, relative risks and hazard maps. |
| Information integrity | An information ecosystem in which accurate, reliable information is available and people can exercise freedom of expression, as the UN Global Principles describe it. |
| Informed consent | Agreement to take part given freely by a person who understands what participation involves and can withdraw without penalty. |
12Grounding
Built on named science, technology, engineering and mathematics.
Every claim on Nexus Campaigns rests on methods with a canonical page in the STEM Commons, so readers can see what a finding depends on and where its limits lie.
Social and behavioural scienceDecision analysis under uncertainty
13Frameworks
What the work is read against.
The platform does not set standards. It reads its evidence against the frameworks that competent bodies have adopted, so a finding can be placed where a decision-maker already works.
| Framework or standard | Body | What it sets |
|---|---|---|
| Communicating risk in public health emergencies | World Health Organization | Recommendations on trust, community engagement, listening, message development and managing rumours in emergencies |
| Media and information literacy curriculum and competency framework | UNESCO | Competencies for accessing, evaluating, creating and sharing information responsibly |
| Spectrum of Public Participation | International Association for Public Participation (IAP2) | Levels of participation from inform to empower, each with a stated promise to the public |
| Recommendation of the Council on Open Government | OECD | Principles for transparency, integrity, accountability and stakeholder participation in public decisions |
| Global Principles for Information Integrity | United Nations | Principles on societal trust, healthy incentives, public empowerment, independent media, transparency and research access |
| Aarhus Convention | UNECE | Rights of access to environmental information, public participation in decisions and access to justice |
| General Data Protection Regulation | European Union | Lawful bases, conditions for consent, rights of withdrawal, access and erasure, and protection of children's data |
| Web Content Accessibility Guidelines (WCAG) | World Wide Web Consortium (W3C) | Testable criteria for perceivable, operable, understandable and robust web content |
| Evaluation criteria | OECD Development Assistance Committee | Relevance, coherence, effectiveness, efficiency, impact and sustainability as the basis for evaluation |
| Recommendation on the Ethics of Artificial Intelligence | UNESCO | Values and policy actions for AI, including public awareness and AI literacy |
14Consortium
The same field, seen three ways.
GCRI studies a field as science, GRF governs it and GRA builds shared financial understanding of it. Nexus Campaigns links to its counterparts so that work on one side is visible on the others.
15Pages
Pages in Nexus Campaigns.
Page
Campaigns
PageCommunity participation
PageLearning and communication resources
PageOrganize a campaign
PageCampaign results
PageCampaign integrity
PagePurpose and publisher
PageSupporting methods
PageContributors and community
PagePublic outputs
PageContact and support
PageSTEM foundation of Nexus Campaigns
PageHow work moves in this field
PageBuild in Nexus Foundry
PageTest in Nexus Universe
PagePublish in Nexus Reports
PageThe same field across the Consortium
PageTopics
16Connected
Where this page leads across the Consortium.
17Questions
Questions and answers.
Who publishes Nexus Campaigns?
The Global Centre for Risk and Innovation (GCRI) publishes Nexus Campaigns and is responsible for what it publishes. GCRI is a research, development and policy institution. It is not a regulator, and it does not certify, license or approve; its findings carry their methods and uncertainty.
Is Nexus Campaigns active?
Nexus Campaigns is an established platform published by The Global Centre for Risk and Innovation. The current service level is R0: information and enquiries. An enquiry receives a reference and names the next step; applications, payments, compute allocations and registrations open only when their team, terms and review capacity exist.
How can I contribute?
Start with the participation paths or write to contact@therisk.global. An enquiry receives a reference; it does not create membership, a role or an assignment.
Where are findings published?
Reviewed outputs appear on the publications page, and contributions to the Nexus Reports series are listed on Publish in Nexus Reports.
Which values on this platform are real?
Indicator names, units, sources, methods and frameworks are real. Levels in figures and canvases are placeholders in a design. A programme replaces them with labelled evidence it owns.
How do I report an error?
Use corrections and concerns, or write to integrity@therisk.global. A correction is recorded as a new version, never a silent edit.
Can a campaign warn people about a hazard?
No. Campaigns explain risks and help people prepare. Warnings are issued only by mandated authorities, and campaign material directs people to them. See campaign integrity.
Can a sponsor shape what a campaign says?
No. Funding is disclosed, and no sponsor can buy a message, a finding or a mention. Campaign governance explains the rules.
Related
Around Nexus Campaigns.
Nexus Campaigns
Bring your expertise to this field.
The current service level is R0: information and enquiries. An enquiry receives a reference and names the next step; applications, payments, compute allocations and registrations open only when their team, terms and review capacity exist.
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