GCRI · Campaigns
Campaign completion
Campaigns end, but their material, their data and the relationships they created remain. Campaign completion covers what happens at the end: telling participants what came of their input, archiving or deleting records on schedule, retiring public material that would otherwise go stale, handing over roles and services, and reflecting honestly on what was learned. This page sets out how poor endings erode trust and leave risks behind, how completion is recorded, and who decides what is kept.
Campaign completion in seven parts.
- 01The questionCampaign completion: how the risk develops
- 02In the five domainsCompletion records close each campaign with what it did and did not achieve
- 03IndicatorsWhat is measured, and how well
- 04SourcesWhere the evidence comes from
- 05DecisionsWho decides, and what the evidence serves
- 06Core questionsWhat experts ask
- 07MechanismsWhat drives the outcome
Campaign completion: how the risk develops.
Records, reflection and exit pathways. The dossier below sets out how the risk develops, what is measured, where the data come from, how it is modelled and who decides.
Closing the loop keeps trust
People who gave time, stories or data expect to know what happened. When outcomes are never reported back, participation fatigue sets in and the next invitation is refused. The IAP2 spectrum treats a stated promise to the public as part of every level of participation.
Stale material becomes misinformation
Advice pages, hotlines and social posts left online after a campaign ends keep circulating. Out-of-date preparedness guidance, superseded health advice and dead contact numbers can mislead long after the sponsor has moved on.
Dependencies are left behind
Volunteers, partner organisations and communities may rely on roles, groups or services the campaign created. Ending them without notice or handover leaves people exposed and shifts the burden to local organisations that may lack the resources.
Learning leaks away
Staff move, files scatter and unflattering findings go unpublished. Without an after-action review and a deposited record, the next campaign repeats the same errors and the evidence base keeps only the successes.
Connected activity in South Asia.
Night lights, population density and land cover over South Asia, from NASA GIBS. Each layer carries its own date.
The interactive map needs JavaScript; the layer list and sources are below.
Layers 3
Connected activity, for this page
About this layer
- Evidence
- Observed
- Source
- VIIRS Black Marble (VNP46A2) (NASA LAADS DAAC)
- Provider
- NASA LAADS DAAC
- Licence
- NASA open data
- Vintage
- daily; Satellite radiance, corrected for moonlight and atmosphere
- Newest at build
- 2026-10-12
- Resolution
- about 500 m grid
- Uncertainty
- Satellite night-time radiance for the date shown; lights are a proxy for electricity use and outages, not a measurement of supply or access.
- Reached through
- gibs.earthdata.nasa.gov, only after you allow the live map
About this layer
- Evidence
- Estimated
- Source
- Gridded Population of the World v4.11 (NASA SEDAC (CIESIN, Columbia University))
- Provider
- NASA SEDAC (CIESIN, Columbia University)
- Licence
- CC BY 4.0
- Vintage
- null; Census-based estimate, static (2020)
- Resolution
- about 1 km grid
- Uncertainty
- Census-based estimate of people per square kilometre in 2020, shown as exposure context; not a count of people affected by any hazard.
- Reached through
- gibs.earthdata.nasa.gov, only after you allow the live map
About this layer
- Evidence
- Observed
- Source
- VIIRS NOAA-20 corrected reflectance (NASA LANCE)
- Provider
- NASA LANCE
- Licence
- NASA open data
- Vintage
- daily; Satellite image
- Newest at build
- 2026-10-14
- Resolution
- about 250 m grid
- Uncertainty
- Satellite image. Satellite or model raster as the provider publishes it. Clouds, swath gaps and retrieval error leave gaps and noise; values are indicators, not measurements at a place.
- Reached through
- gibs.earthdata.nasa.gov, only after you allow the live map
About this layer
- Evidence
- Modelled (latest year GIBS publishes)
- Source
- MODIS Terra and Aqua land cover (MCD12Q1) (NASA LP DAAC)
- Provider
- NASA LP DAAC
- Licence
- NASA open data
- Vintage
- yearly; Satellite classification; latest year GIBS publishes
- Newest at build
- 2024-01-01
- Resolution
- about 500 m grid
- Uncertainty
- Satellite land cover classes for the year shown, including croplands; a classification with known errors, not a farm register.
- Reached through
- gibs.earthdata.nasa.gov, only after you allow the live map
About this layer
- Evidence
- Observed (clouds leave gaps)
- Source
- MODIS Terra EVI (NASA LANCE)
- Provider
- NASA LANCE
- Licence
- NASA open data
- Vintage
- daily; Satellite index; clouds leave gaps
- Newest at build
- 2026-10-13
- Resolution
- about 250 m grid
- Uncertainty
- Satellite vegetation index for the 8 days to the date shown, a habitat condition indicator; not a measure of species or biodiversity.
- Reached through
- gibs.earthdata.nasa.gov, only after you allow the live map
About this layer
- Evidence
- Observed (clouds leave gaps)
- Source
- MODIS Terra NDVI (NASA LANCE)
- Provider
- NASA LANCE
- Licence
- NASA open data
- Vintage
- daily; Satellite index; clouds leave gaps
- Newest at build
- 2026-10-13
- Resolution
- about 250 m grid
- Uncertainty
- Satellite greenness index over the 8 days to the date shown; an indicator of crop and pasture condition, not a yield estimate or a food security warning.
- Reached through
- gibs.earthdata.nasa.gov, only after you allow the live map
Keyboard, with the map focused
Hold Ctrl or ⌘ and scroll to zoom
Latest available
NASA GIBS / EOSDIS · ASTER GDEM (METI, NASA) · Blue Marble (NASA) · © OpenStreetMap contributors (ODbL) · Natural Earth
Loading the latest NASA imagery.
Drag to move. Ctrl or ⌘ and scroll, pinch or the buttons to zoom; hover for the values under the pointer; reset returns to the region.
Connected activity, framed on South Asia.Satellite and model products as NASA publishes them, each with its own date. They are indicators, not assessments of any place.
Data: NASA GIBS · ASTER GDEM · Blue Marble · © OpenStreetMap contributors · Natural Earth · NASA EONET · NASA/NOAA VIIRS · NASA JPL OPERA DIST-ALERTSources and licences
- We acknowledge the use of imagery provided by services from NASA’s Global Imagery Browse Services (GIBS), part of NASA’s Earth Science Data and Information System (ESDIS). Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). NASA open data
- We acknowledge the use of imagery provided by services from NASA’s Global Imagery Browse Services (GIBS), part of NASA’s Earth Science Data and Information System (ESDIS). Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). NASA open data
- VIIRS Black Marble night-time lights, NASA Goddard Space Flight Center; distributed by the NASA Level-1 and Atmosphere Archive and Distribution System (LAADS DAAC); imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). NASA open data
- Center for International Earth Science Information Network (CIESIN), Columbia University. 2018. Gridded Population of the World, Version 4 (GPWv4): Population Density, Revision 11. NASA Socioeconomic Data and Applications Center (SEDAC). Licensed under CC BY 4.0. Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). doi:10.7927/H49C6VHW. CC BY 4.0
- VIIRS near-real-time products (flood, land surface temperature, snow cover, corrected reflectance), NASA LANCE; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). NASA open data
- MODIS land products (vegetation indices, gross primary production, land cover), NASA LP DAAC and LANCE; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). NASA open data
- ASTER GDEM is a product of METI and NASA (ASTER Global Digital Elevation Model V003, NASA LP DAAC); imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). Cite as: NASA/METI/AIST/Japan Spacesystems and U.S./Japan ASTER Science Team (2019). ASTER Global Digital Elevation Model V003. doi:10.5067/ASTER/ASTGTM.003. NASA open data
- Made with Natural Earth. Free vector and raster map data @ naturalearthdata.com. Public domain
- © OpenStreetMap contributors (ODbL), via NASA GIBS (coastlines, boundaries, roads and place names). Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). ODbL
- Blue Marble, NASA Earth Observatory; imagery via NASA GIBS. Colours redrawn from the published colour map; values averaged into hexagonal cells where shown (modified). NASA open data
- Context on the globe and flat map: coastlines, boundaries, roads and place names from NASA GIBS reference layers (OpenStreetMap data, ODbL, © OpenStreetMap contributors); Blue Marble imagery as an optional base; 3D terrain and the elevation read-out from the ASTER GDEM elevation colour index (5 m to 200 m classes, exaggerated for legibility). Boundaries are drawn as published and imply no position on any territory.
- Live events: NASA Earth Observatory Natural Event Tracker (EONET); events are indicative and keep their original source links.
- Observed (EO): NASA/NOAA VIIRS (Suomi NPP). We acknowledge the use of imagery provided by services from NASA’s Global Imagery Browse Services (GIBS), part of NASA’s Earth Science Data and Information System (ESDIS).
- Observed (EO): NASA JPL OPERA DIST-ALERT (contains modified Copernicus Sentinel data 2026). We acknowledge the use of imagery provided by services from NASA’s Global Imagery Browse Services (GIBS), part of NASA’s Earth Science Data and Information System (ESDIS).
- NASA GIBS: We acknowledge the use of imagery provided by services from NASA’s Global Imagery Browse Services (GIBS), part of NASA’s Earth Science Data and Information System (ESDIS).
- Optional layers (5 sources in the layer list: live, forecast, observed and context) print their provider credit on the map and here when switched on; forecasts are model output and derived indices are estimates.
Layers and dates
- Night-time lights, daily: VIIRS Black Marble (VNP46A2), NASA LAADS DAAC · 12 Oct 2026
- Population density, 2020: Population: CIESIN, Columbia University, Gridded Population of the World v4.11 (2018), NASA SEDAC, CC BY 4.0 · static
- True colour: VIIRS NOAA-20 corrected reflectance, NASA LANCE · 13 Oct 2026
- Land cover type (IGBP), yearly: MODIS Terra and Aqua land cover (MCD12Q1), NASA LP DAAC · 2024
- Enhanced vegetation index, rolling 8 days: MODIS Terra EVI, NASA LANCE · 13 Oct 2026
- Vegetation greenness (NDVI), rolling 8 days: MODIS Terra NDVI, NASA LANCE · 13 Oct 2026
Completion records close each campaign with what it did and did not achieve.
- WaterIn practiceA water safety campaign records outcomes and gaps.What a reader can checkCompletion report
- HealthIn practiceA heat campaign records reach, behaviour and limits.What a reader can checkLessons recorded
- BiodiversityIn practiceA nature campaign records community benefits.What a reader can checkBenefit records
Completion records feed the Portfolio and Readiness series. Records carry identifiers under the proposed Nexus Standards.
- Follow-up observations after completion.
- Corrections to completion records.
Campaign wave tracker.
The screen a team would use to follow this subject: its measures, states and decisions. Names are examples and values are illustrative.
Campaign wave tracker
Campaign completion · Wave 4 · Campaign area North
- People reached313129Active
- Consent complete, % of participants96Normal
- Knowledge score change0.4pointsNormal
- Open feedback items12Watch
Preparedness actions by area
Messages under test
| Prepare a water reserve | A | 33 | Revise |
| Know your warning levels | B | 26 | Revise |
| Check on neighbours | A | 62 | Keep |
Safeguarding and consent
- S-1Minor enrolled without guardian recordPause and verify1 d
- S-2Withdrawal requestData deleted, logged2 d
What is measured, and how well.
Each indicator carries its unit, its cadence, the kind of source behind it and the evidence label a value would carry. No values are shown: a programme supplies them under its own authority.
| Indicator | Unit | Cadence | Source type | Label |
|---|---|---|---|---|
| Participants informed of outcomes | participants sent a closing summary, of participants | per campaign | Communication log | DECLARED |
| Public pages reviewed at close | pages retired, archived or marked, of pages published | per campaign | Content inventory | OBSERVED |
| Data closed on schedule | datasets deleted or archived on time, of datasets held | per campaign | Retention log | DECLARED |
| After-action review completed | completed or not, with date | per campaign | Review record | DECLARED |
| Roles and services handed over | items with a named successor, of items open at close | per campaign | Handover register | REPORTED |
| Final report deposited | deposited or not, with repository and identifier | per campaign | Repository record | OBSERVED |
| Participant reflection responses | responses received, by group | per campaign | Closing survey or session notes | REPORTED |
Model campaign completion as a system. Run the cascade.
Assembled from the Nexus Standards area profile Information integrity and trust: the hazards it names, the systems and sectors that carry the loss, the controls that dampen it and the data that observe it. Choose the components, pick an initiating hazard and step through the cascade. The Map view places the run on an example geography with open data. Every coupling weight is a stated assumption you can change. A teaching model, not a forecast, an assessment or a certification. To model a place of your own choosing, open the full System Builder.
Hazards
- Civil unrest
- Ice-jam flood
- Tropical cyclone
- Heatwave
- HIV epidemic
- Dam failure
- Storm surge (set off downstream)
- Intense rainfall (set off downstream)
- River flood (set off downstream)
- Flash flood (set off downstream)
- Dangerous surf (set off downstream)
- Widespread power outage (set off downstream)
- Mass displacement (set off downstream)
- Coastal flood (set off downstream)
- Extreme fire weather (set off downstream)
- Wildfire (set off downstream)
- Heat-driven grid stress (set off downstream)
- Agricultural drought (set off downstream)
Systems and couplings
Controls
NS-0Constitution and principlesNS-2Citation and attribution format for UNIsNS-9Contextual UNIs (deployments, instances, programme instances)NS-11Verification and monitoring (evidence, attestations, zero-trust conformance observation)NS-12Software, model and AI/ML artefacts (supply chain, model cards, dataset sheets)NRS-H52Hazard family: Information-integrity attacks (NHS-1 cyber.integrity)NRS-X7Information integrity and public trustNRS-U23Universe platform profile: ReportsNRS-A4Zero-trust verification of standards and conformanceNRS-H65Hazard family: Planetary boundary transgressions (NHS-1 planet.boundary)NRS-H72Hazard family: Novel entities and emerging contaminants (NHS-1 poll.novel-entities)
Observation
- GDELT event database and global knowledge graph (listed for reference)
- Our World in Data datasets (listed for reference)
- Number of countries that adopt and implement guarantees for public access to information
Example geography
- The Horn of Africa: 253 hexagonal cells
- Night lights tonight, outages (VIIRS Day/Night Band), NASA GIBS
- Surface water through cloud, 30 m (OPERA DSWx-S1 radar), NASA GIBS
- Rain rate, last half hour (IMERG), NASA GIBS
- Surface air temperature, daytime (AIRS), NASA GIBS
Where the evidence comes from.
Named public datasets and institutional records, each with its licence class. Sources by agreement are used only under their terms and never republished.
| Source | What it gives | Licence class |
|---|---|---|
| OSF and Zenodo repositories | Persistent deposits of reports, instruments and data with identifiers | Open; licence per deposit |
| UK Data Service | Archiving and tiered access for social survey and qualitative data | Access by licence tier |
| Internet Archive Wayback Machine | Archived copies of public web pages for the record | Free to access; terms of use |
| IATI Registry | Published results and closure data for funded activities | Open licence per publisher |
| National archives records retention schedules | Rules for keeping and disposing of public records | Public records; reuse per national archive |
| OECD DAC Evaluation Resource Centre | Final evaluations of development programmes | Free to read |
How campaign completion is modelled, measured and tested.
The model, its assumptions, its data and its uncertainty, in the form a scientist or engineer would check. Structures follow published methods. The values drawn are illustrative, not findings.
System model
The couplings between the systems in campaign completion: signs of influence, a reinforcing and a balancing loop, and cross-links where stress jumps.
Who decides, and what the evidence serves.
Campaigns prepares evidence. The decisions below are taken by the authorities named, under their own rules, and never by the platform.
| Who decides | The question | Evidence this page serves |
|---|---|---|
| Campaign sponsors and lead organisations | When to end a campaign and what remains public afterwards | Content inventory; handover register; after-action review |
| Records managers and national archives | Which records to keep, for how long, and which to destroy | Retention schedules; data maps; consent terms |
| Data protection officers | Whether personal data are deleted or anonymised as promised | Retention log; withdrawal records; consent terms |
| Community partners | Whether to take on roles or groups the campaign created | Handover register; resources and support on offer |
Outputs this topic produces
- Campaign outcome records deposited with persistent identifiers
- Closing summaries for participants in plain language
- Retirement notices on public material, pointing to the authority that holds current information
- Exit and handover pathways for volunteers and partners
What experts ask.
- 01
What is the record?
What was delivered, what changed, what it cost in effort and what did not work, written while memory is fresh.
- 02
What happens to data?
Which data is deleted, which is kept in aggregate and for how long, as the consent protocol promised.
- 03
Who continues the work?
Whether a local institution takes over, materials are handed on or the activity simply stops.
- 04
What did participants learn?
How people involved are told the results and asked what they would change.
What drives the outcome.
Campaigns often end abruptly when funding stops. Communities that gave time and trust may hear nothing further, which damages willingness to take part next time. Research on community engagement treats feedback of results as an ethical duty, not a courtesy.
Materials outlive campaigns. Explainers keep circulating after their evidence is out of date, and a campaign page left online without a status can mislead. A completion record marks material as archived and points to current sources.
Exit can also be a success. A campaign that hands its work to a local institution with the capacity to sustain it has done more than one that continues indefinitely without purpose.
How evidence is gathered, and where it stops.
| Method | What it shows | Its limit |
|---|---|---|
| Completion report | Activities, outcomes and lessons | Written by those with a stake in success |
| Participant feedback | How the campaign was experienced | Response rates fall after closure |
| Data disposal log | What was deleted or retained | Depends on accurate records throughout |
| Archive review | Which materials remain public | Requires periodic checking |
How it is studied, and what the methods cannot say.
Where this page’s references lead.
The bodies and documents this page is read against. Status and editions change; each link goes to the issuing body.
Questions and answers.
Why plan the end at the start?
What should happen to old campaign pages?
What is an after-action review?
Can volunteers keep their roles after a campaign ends?
Do closed campaigns stay online?
Can a campaign be reopened?
Contribute evidence from this page.
Reports is the Consortium’s quarterly publication. What you know about this subject can become evidence, a case or a correction in the next edition, credited to you and published under CC BY 4.0 where it is your own work.
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