Manager of Media and Marketing

Company Description

The Global Centre for Risk and Innovation (GCRI) is an organization that aims to build participatory mechanisms for private-public-planet actions to mitigate risks and make smarter decisions towards more resilient, democratic, and prosperous communities. Our mission is to create a unique nexus where civil society meets and engages the academy, industry, and government to collectively achieve our goals. We envision a world of harmony, equity, and justice for all on a sustainable planet, nurtured by innovation, open collaboration, and engaged citizenry.

Role Description

The Manager of Media and Marketing at GCRI is entrusted with the pivotal role of shaping and amplifying the organization’s voice in the global arena. This position is responsible for crafting compelling narratives, driving brand awareness, and ensuring that GCRI’s mission and achievements resonate with its target audience. By leveraging both traditional and digital media platforms, the manager will play a crucial role in enhancing GCRI’s visibility, engagement, and impact.

Responsibilities

1. Brand Strategy:
   • Develop and implement a comprehensive media and marketing strategy that aligns with GCRI’s mission and objectives.
   • Ensure brand consistency across all communication channels and touchpoints.
2. Content Creation:
   • Oversee the creation of engaging content, including articles, press releases, videos, and infographics, tailored for various platforms and audiences.
   • Collaborate with internal teams to source and highlight impactful stories and achievements.
3. Digital Marketing:
   • Manage GCRI’s online presence, including the website, social media platforms, and email campaigns.
   • Utilize analytics tools to monitor, evaluate, and optimize digital marketing campaigns.
4. Media Relations:
   • Build and nurture relationships with journalists, influencers, and media outlets to secure positive coverage for GCRI.
   • Coordinate media inquiries, interviews, and press events.
5. Event Promotion:
   • Collaborate with the events team to promote GCRI’s workshops, seminars, and conferences.
   • Develop marketing materials, such as brochures, banners, and digital ads, to support event promotion.
6. Market Research:
   • Stay updated on industry trends, competitor activities, and emerging media and marketing technologies.
   • Gather insights to refine marketing strategies and identify new opportunities.
7. Team Leadership:
   • Lead and mentor the media and marketing team, fostering a collaborative and innovative environment.
   • Manage the department’s budget, ensuring optimal allocation of resources.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Communications, Media Studies, or a related field. A Master’s degree or relevant certification in digital marketing or media relations is a plus.
• Experience: Minimum of 5 years of experience in media and marketing, with a proven track record of successful campaigns, preferably within a nonprofit or research-oriented organization.
• Technical Proficiency: Expertise in digital marketing tools, SEO, SEM, and social media platforms. Familiarity with content management systems and analytics tools.
• Communication Skills: Exceptional verbal and written communication abilities, with the skill to craft compelling narratives and engage diverse audiences.
• Creativity: Ability to conceptualize and execute innovative marketing campaigns that resonate with GCRI’s mission.
• Strategic Thinking: Ability to align media and marketing strategies with organizational objectives and foresee potential challenges and opportunities.
• Professionalism: A commitment to upholding GCRI’s values, ethics, and mission in all media and marketing endeavors.

 

Compensation & Benefits

Base Compensation: This position is primarily on a volunteer basis, underscoring the dedication and enthusiasm for GCRI’s overarching mission and goals.

Performance-Based Incentives: While the primary nature of the role is voluntary, GCRI acknowledges and rewards exceptional contributions. Incentives are provided for:

• Achieving significant milestones in media and marketing campaigns.
• Demonstrable growth in GCRI’s brand visibility and engagement metrics.

Non-Monetary Benefits:

• Professional Development: GCRI supports continuous learning. Opportunities abound for skill enhancement through training sessions, courses, and participation in industry conferences.
• Networking Opportunities: Engage with industry leaders and professionals through exclusive events, seminars, and workshops facilitated by GCRI.
• Recognition: Exceptional performance doesn’t go unnoticed. Outstanding contributions to GCRI’s media and marketing endeavors will receive public acknowledgment, elevating your professional profile.

Reimbursements: GCRI ensures coverage for all role-related expenditures, encompassing:

• Travel allowances for official assignments.
• Meal expenses during official meetings and engagements.
• Any tools or software essential for executing media and marketing tasks effectively.

Contractual Provisions: Our contractual agreement will distinctly outline:

• The specific criteria and scenarios under which performance incentives are granted.
• Clauses ensuring that our compensation structure adheres rigorously to nonprofit regulations, with particular emphasis on performance-based incentives.

 

Policies and Opportunities

Commitment to Diversity and Inclusion: At GCRI, we are deeply committed to fostering a culture that values diversity and inclusivity. Our equal opportunity ethos ensures that all managerial appointments and decisions are anchored in qualifications, merit, and organizational requirements, without regard to race, gender, religion, age, or any other protected status.

Internal Growth and Advancement: GCRI cherishes its team members and often looks within its ranks when filling positions. The commitment, insights, and passion our managers bring position them as prime candidates for elevated roles within our structure.

Zero Tolerance for Discrimination and Harassment: GCRI is a sanctuary of respect and safety. We strictly prohibit any form of harassment or discrimination, ensuring every team member feels valued and secure.

Continuous Professional Enhancement: At GCRI, managerial roles aren’t just positions; they’re avenues for continuous growth. We facilitate a plethora of seminars, workshops, and courses aimed at equipping our managers with future-ready skills, enhancing their current roles and priming them for elevated positions within GCRI.

Balancing Professional Commitments: Recognizing the multifaceted responsibilities our managers might shoulder, GCRI offers adaptable work schedules and options for remote engagement, ensuring effective contribution without compromising on personal well-being.

Open Dialogue and Evolution: Transparent communication is the cornerstone of our growth. GCRI values feedback from its managerial cadre, ensuring we evolve in sync with their insights. Periodic reviews and open discussions ensure every perspective is considered, valued, and integrated.

Upholding Data Integrity and Confidentiality: The confidence our managers place in us is sacred. GCRI is committed to the highest standards of data protection, ensuring all personal information is safeguarded with utmost diligence and accessed only by authorized individuals.

Engagement Beyond Boundaries: GCRI’s aspirations transcend our immediate confines. We empower our managers to interact with the larger community, providing a platform to effect meaningful global change.

Navigating the Future Landscape: With the future teeming with prospects, GCRI stands at the cusp of this transformation. Our managers gain unparalleled insights into the paradigms shaping the future, ensuring they’re not just ready but ahead of the curve. This foresight, coupled with our dedication to professional development, guarantees our managers are primed for the myriad opportunities on the horizon.

 

Workflow & Structure:

At the Global Centre for Risk and Innovation (GCRI), we’ve cultivated a unique organizational model that emphasizes collaboration, integration, and collective intelligence. Here’s a breakdown of our managerial workflow and the role of committees within the GCRI structure:

1. Managerial Roles:

Centralized Communication Hub: All managerial roles, regardless of their specific domain, operate through a centralized communication hub. This hub serves as the nexus for:

• Real-time performance reviews by directors.
• Day-to-day communications, ensuring alignment and swift decision-making.
• Knowledge sharing, promoting a culture of continuous learning.

Management Board Participation: Every manager is a member of the Management Board, ensuring they are not only leaders in their respective domains but also key decision-makers for the organization at large.

2. Committee-Centric Operations:

Unified Vision: Managers participate in various committees, ensuring they’re always aligned with GCRI’s broader goals. This participation ensures that while they have domain-specific responsibilities, they’re also attuned to the organization’s overarching mission.

Inter-departmental Collaboration: The committee structure is designed to foster collaboration. Managers bring their domain-specific insights to these committees, ensuring that strategies and solutions are holistic, considering all facets of a challenge.

Breaking Down Silos: The committee-centric model ensures no department operates in isolation. This structure promotes a seamless flow of ideas, resources, and innovations across all departments.

3. GCRI’s Holistic Structure:

Director of Committees: All managers report to the Director of Committees. This role is pivotal in overseeing the seamless integration of all managerial functions, ensuring that the committee-centric model operates efficiently.

Committee Operations: Committees are the operational backbone of GCRI. They ensure:

• A unified approach to problem-solving.
• Streamlined resource allocation.
• Continuous feedback loops, promoting iterative improvements.

Managerial Integration: While managers have specific responsibilities, their active participation in committees ensures they’re always working in harmony with other departments, driving collective success.