Marcio de Paula is an innovative leader with over twenty years in the life sciences industry, excelling in creating new businesses and strategic development. As the Founder and Lead Consultant at MedNova Consulting, he specializes in strategy and innovation consulting for life sciences and healthcare sectors. Marcio established the Brazilian Pharmaceutical Innovation Network (RBIF) within Sindusfarma, fostering pharmaceutical innovation in Brazil and internationally. He has held leadership roles in various sectors, including pharmaceutical companies, biotech, digital startups, and government, demonstrating expertise in business development, open innovation, and R&D program management. Marcio’s academic background includes an Executive Program in Corporate Innovation from MIT Sloan School of Management, a Master's in Management focused on Corporate Strategy from INSPER, an MBA from Fundacao Getulio Vargas, and a Doctorate in Veterinary Medicine. His career is marked by a commitment to driving innovation and strategic growth in Brazil and international markets.